The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleThe Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View article"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleTinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Rea...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleWhile cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleTwo speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the wa...
View articleThe ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...
View articleIn this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...
View articleAt the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Her...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleRunning mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serv...
View articleMobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleAccording to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...
View articleGrowth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleThe next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
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