Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleMobile advertising updates in Asia Pacific. Read More...
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleQuestion for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
View articleGoogle has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Faceboo...
View articleThe big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleA new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleLet's talk about how Apple Passbook relates to today's world and what's in it for you. Read More...
View articleThe human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere. Read More...
View articleWhile it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleAs advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleArthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...
View articleWalmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleWith showrooming on the rise, here are three ways retailers can fight back. Read More...
View articleIf managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Read More...
View articleMobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employe...
View articleABC executives report that the program will help them see the overall success of their advertising efforts. Read More...
View articleGE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...
View articleBe smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...
View articleThe Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...
View articleThe mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5...
View articleA photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...
View articleA recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial service...
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