Starbucks is expanding its digital ambitions by rolling out a ‘text-ahead’ service for busy coffee lovers. Read More...
View articleCheck out this VERY useful infographic which takes marketers on a ride of Google+, explaining why it will matter in the future. Read More...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleFinger-clicking Brits are so smartphone savvy that 32% purchase online with a mobile device at least once a month, according to new research. Read Mor...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleLeaving behind the whirlwind that was SXSW14, top technology organisations truly signalled that iBeacon is just about ready to infiltrate our consumer...
View articleIt is thought that Twitter is testing a direct response button for sponsored tweets that will enable users to speak directly to brands. Read More...
View articleEveryone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...
View articleMondelez has taken the convergence of media to the next level by allowing Oreo lovers to customise recipes based on trending Twitter conversations, us...
View articleOscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...
View articleIn order to ‘propel demand’ and resurrect a decline in sales, Adidas Group is establishing a global web of digital newsrooms to secure a strategic ins...
View articleDon't believe everything Tony Hawk and Moby say, kids - hoverboards aren't real! Despite this, HUVr's latest video campaign, which sees a number of ce...
View articleShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...
View articleDespite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...
View articleE-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital st...
View articleA wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...
View articleFacebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is worki...
View articleAfter failing to sell enough sausage rolls and pasties led to a decline in sales for the 2013 financial year, Greggs is coming back fighting with the ...
View articleIn this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile ...
View articleThe Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes...
View articleOn the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...
View articleYahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...
View articleWas the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius? Read More...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleFacebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fas...
View articleThe brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
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