If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...
View articleA look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleGood digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...
View articleThe development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...
View articleAt its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-maki...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleLong scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over t...
View articleThe use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleGoogle is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleThere's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Read More...
View articleReport creation, education, and iteration can help you optimize and better your organization. Read More...
View articleThe new features promise quick testing for non-technical folks with a more user-friendly design tool. Read More...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleAdobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleData is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...
View articleBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleAnalysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
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