Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...
View articleTalking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Read More...
View articleThis emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...
View articleMobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Read More...
View articleAs wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...
View articleLearn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...
View articleFormer Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...
View articleIn conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleA growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleColumnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...
View articleMark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...
View articleBusinesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...
View articleThis year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...
View articleWith 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...
View articleBecause of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...
View articleStop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleThese are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Read More...
View articleSnowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...
View articleTomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...
View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
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