Building Models on Quicksand
Analytics

Building Models on Quicksand

13y Jim Sterne

Building Models on Quicksand

How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...

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Metrics and Innovation in Digital Marketing
Analytics

Metrics and Innovation in Digital Marketing

13y Naomi Troni

Metrics and Innovation in Digital Marketing

Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...

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The Proof of the Digital Pudding
Analytics

The Proof of the Digital Pudding

13y Parth Mukherjee

The Proof of the Digital Pudding

A deep dive into Adobe's Metrics not Myths campaign. Read More...

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Real Time Means Right Time
Actionable Analysis

Real Time Means Right Time

13y Andrew Edwards

Real Time Means Right Time

Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I ...

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Use the Data
Analytics

Use the Data

13y Bryan Eisenberg

Use the Data

Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...

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How Valuable Is Your Content?
Analytics

How Valuable Is Your Content?

13y Neil Mason

How Valuable Is Your Content?

As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...

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Engaging Millennials on Facebook
Analytics

Engaging Millennials on Facebook

13y Dilip Venkatachari

Engaging Millennials on Facebook

Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...

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Take Control of Tagging With Google Tag Manager (Part 1 of 3)
Analytics

Take Control of Tagging With Google Tag Manager (Part 1 of 3)

13y Vinoaj Vijeyakumaar

Take Control of Tagging With Google Tag Manager (P...

Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Read More...

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Lightbox Pop-Overs: A Love-Hate Relationship
Acquisition

Lightbox Pop-Overs: A Love-Hate Relationship

13y Tim Ash

Lightbox Pop-Overs: A Love-Hate Relationship

Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Read Mo...

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Brandwatch Tool Tracks Oscar Frontrunners
Analytics

Brandwatch Tool Tracks Oscar Frontrunners

13y Lisa Lacy

Brandwatch Tool Tracks Oscar Frontrunners

The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...

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3 Technical Reports the Best Marketers Can't Live Without
Actionable Analysis

3 Technical Reports the Best Marketers Can't Live Without

13y Adam Singer

3 Technical Reports the Best Marketers Can't Live ...

A look at a few reports that marketing professional can use to take action immediately. Read More...

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Caching in on Internet Memes
Analytics

Caching in on Internet Memes

13y Jack Aaronson

Caching in on Internet Memes

How can your brand cleverly insert itself into these new viral phenomena? Read More...

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Content Marketing for Brands: Q&A With Ginzametrics
Analytics

Content Marketing for Brands: Q&A With Ginzametrics

13y Andy Radovic

Content Marketing for Brands: Q&A With Ginzame...

Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Read More...

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Internet Advertising Strategies for 2013
Analytics

Internet Advertising Strategies for 2013

13y Tim Nichols

Internet Advertising Strategies for 2013

By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or ser...

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Don't Drown in a Sea of Data
Acquisition

Don't Drown in a Sea of Data

13y Nathan Richter

Don't Drown in a Sea of Data

Understand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...

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Can We Predict Predictive?
Actionable Analysis

Can We Predict Predictive?

13y Andrew Edwards

Can We Predict Predictive?

Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Read More...

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What Are the Real Challenges for Digital Marketing in 2013?
Analytics

What Are the Real Challenges for Digital Marketing in 2013?

13y Louise Au

What Are the Real Challenges for Digital Marketing...

In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...

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PPC Pro - You're Being Replaced
Analytics

PPC Pro - You're Being Replaced

13y Bryan Eisenberg

PPC Pro - You're Being Replaced

With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...

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Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs
Analytics

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

13y Melanie White

Twitter Secures Its Largest Deal With Acquisition ...

Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...

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Putting the 'Person' Back Into 'Personalization'
Analytics

Putting the 'Person' Back Into 'Personalization'

13y Jack Aaronson

Putting the 'Person' Back Into 'Personalization'

Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Read More...

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The Creative Mastermind and the Analytical Subordinate
Analytics

The Creative Mastermind and the Analytical Subordinate

13y Jim Sterne

The Creative Mastermind and the Analytical Subordi...

How the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...

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Update: Last Person With 'Privacy' Revealed
Actionable Analysis

Update: Last Person With 'Privacy' Revealed

13y Andrew Edwards

Update: Last Person With 'Privacy' Revealed

When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...

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Why You Won't Crush It This Year!
Analytics

Why You Won't Crush It This Year!

13y Bryan Eisenberg

Why You Won't Crush It This Year!

But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, ...

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Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders
Analytics

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Cour...

13y Thom Craver

Google Transparency Report Adds Details on Subpoen...

Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoena...

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Solving the Analytical Problem of Marketing Attribution
Analytics

Solving the Analytical Problem of Marketing Attribution

13y Neil Mason

Solving the Analytical Problem of Marketing Attrib...

Using business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. R...

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Integrated Marketing Analytics Is Possible
Analytics

Integrated Marketing Analytics Is Possible

13y Eddie Choi

Integrated Marketing Analytics Is Possible

Consider these three challenges when measuring performance of an integrated marketing campaign. Read More...

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Social Media Can Sell Soap to Audiences Who Really Love Soap
Analytics

Social Media Can Sell Soap to Audiences Who Really Love Soap

13y Dilip Venkatachari

Social Media Can Sell Soap to Audiences Who Really...

The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Read More...

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