Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which h...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleCompanies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleWe're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; the...
View articleLike Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleGoogle continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...
View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
View articleNew research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...
View articleIf the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...
View articleGains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleThe most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...
View articleTealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including ...
View articleTime is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...
View articleWhile it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
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