What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...
View articleOnline video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Read More...
View articleAdvertising Placements by Industry and Top Sponsored Links, December 2006 Read More...
View articleNetworks, portals, and individual sites all saw changes in behavioral targeting over the past year. Read More...
View articleHow do you measure success or improvement on the vast majority of Web sites where there's no transaction or direct financial benefit? Read More...
View articleTop 50 Advertisers by Media Value in November, 2006 Read More...
View articleOnline shopping topped $102 billion in 2006, up 24 percent over the previous year. Read More...
View articleWhat we've learned, and where we're going. Read More...
View articleThe number of active home Internet users by country for the month of November 2006. Read More...
View articleHow to surmount the top five Web analytics hurdles. Read More...
View articleOnline social media are frequented by a higher percentage of gay, lesbian, and bisexual individuals than their heterosexual counterparts. Read More...
View articleSpammers capitalize the holiday season with spear-phishing attacks and other grinch-like activities. Read More...
View articleYou can work directly with the behavioral targeting networks, so why bother with an agency? An agency co-founder's biased opinion on why you should. R...
View articleWhere are we going, where have we been? Prediction and reflections on customer data and Web analytics. Read More...
View articleE-commerce reached $20.65 billion in spending for the first 48 days of the 2006 holiday season, traffic moves from e-commerce sites to shipping carrie...
View articleExplorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...
View articleThirty-nine percent of Internet users have used the Web to find information about places to live. Read More...
View articleUnderstanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Read More...
View articleA look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...
View articleAdvertising Placements by Industry and Top Sponsored Links, November 2006 Read More...
View articleTwo ways academia can contribute to behavioral targeting's (and marketing's) future. Read More...
View articleBroadband serves 78 percent of American active online at-home Web users. Read More...
View articleTop 50 Advertisers by Media Value in October, 2006 Read More...
View articleWill there also be a return to traditional marketing evaluation methods? Read More...
View articleDigital music sites average a global daily peak of over half a million visitors per minute. Read More...
View articleBlogs, video and Web phone calls see the largest increases in adoption in a year's time. Read More...
View articleTechnology blurs the boundaries between work and home life for many high-level executives. Read More...
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