A one on one with Seevast's COO about the company's sponsored-link ad program. Read More...
View articleSeparating B2B and B2C audiences helps determine the best day of delivery for e-mail marketing messages. Read More...
View articleIs your Web analytics' team dividing its time effectively? Read More...
View articleThe worldwide online population reached close to 713 million users in June. Read More...
View articleMobile Internet users numbered 34.6 million in June, and 81 percent of those users had access to enhanced Internet browsing for more Web-like experien...
View article'Tis the season to be speculating on the all-important Q4 strategy. Marketers who spend differently (not just more) may win the game. What to do now t...
View articleTeens and young adults in Brazil, Russia, and the U.S. exhibit more positive associations with Internet than other media like TV and print. Read More...
View articleA look at forecasting, and some techniques used to assess and understand future trends. Last in a series. Read More...
View articleTop 50 Advertisers by Media Value in June, 2006 Read More...
View articlePortals and online content aggregators build out video services as demand increases. Read More...
View articleAs consumer behaviors change, marketers must redefine planning rules to ensure the calculated likelihood of reaching the audience is sustained. Read M...
View articleText overtakes voice calls among U.K. mobile users, while characteristics of six distinct groups emerge. Read More...
View articleWhy is it so hard to get marketers to test things and act on analytics data? Read More...
View articlePersistent worlds attract thousands of players and set the stage for marketers to engage with players. Read More...
View articleDVR and VoD usage continues to grow; current households tend to be more affluent and heavy media users. Read More...
View articleThree common objectives for e-tailers and how behavioral targeting programs can support them. Read More...
View articleA look at forecasting and some techniques used to assess and understand future trends. Part one of a series. Read More...
View articleThe top parent companies held their rankings from May to June, while the stickiest brands saw more movement. Read More...
View articleImage spam continues to get noticed; Read More
View articleStudents and recent grads are more likely to respond to entertaining and humorous campaigns that run on multiple media. Read More...
View articleStill think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Read More...
View articleYou know you need to hire someone for your analytics team, but what skill set should that person have? Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleOver half of mobile video equipped consumers don't bother to watch. Read More...
View articlePros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Read More...
View articleSegmenting site visitors (or customers) by attitudes, demographics, or behavior. Last in a series. Read More...
View articleSocial networking site MySpace wins the most market share, not just among other sites of its category in the U.S., but the entire Web. Read More...
View article