The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleThe power of social media and mobile marketing in enhancing a brand and saving it from drowning among competition is perfectly exemplified in the stor...
View articleAs the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleSo you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Read More...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleCheck out this interesting set of data compiled by the retail information specialists at Verdict, which looks at the power of tablet devices in helpin...
View articleDespite being the largest social media sites around, new research from Kantar Media has revealed that more than a third of social media users in the U...
View articleRobert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Read More...
View articleTake a look at this interesting infographic compiled by the customer engagement experts at Get Satisfaction, which reveals how integral social media i...
View articleBy her own admittance, Miley Cyrus can't stop, and she won't stop... racking up those online video hits! The singer's YouTube channel has racked up a ...
View articleAccording to new research from Microsoft Advertising, 30% of UK families are using devices such as smartphones and tablets to communicate with one ano...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleThe most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...
View articleMobile advertising appears to have hit a turning point, with spend more than doubling during the first half of the year to drive US online ad spend to...
View articleJon Steinberg offered both journalists and marketers interested in content marketing a few handy tips on how to improve online engagement at a recent ...
View articleTealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including ...
View articleAccording to a new report from marketing network experts Affiliate Window, the number of consumers buying items via their handset is on the rise. Sept...
View articleTime is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...
View articleWhile it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...
View articleIn a bid to combat falling pub sales and growing competition, a number of innovative beer brands have taken to the internet to drive buzz for their pr...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
View articleThe silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the nee...
View articleThe new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...
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