Smartphone penetration will be over 50% by 2017, according to a new survey by eMarketer. Read More...
View articleThe boom in digital has created a number of exciting creative jobs in many parts of the UK. Brighton and Hove in particular boasts larger-than-average...
View articleFrom social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Read More...
View articleCheck out this great infographic on digital marketing jargon created by Mashable. Digital marketers are encouraged to break free of the confusing jarg...
View articleA startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a ...
View articleConsider this approach to tie your digital data to sales. Read More...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleIn a recent article by Marketing Week, Markus Kramer, marketing director of Aston Martin, discusses the second-thoughts many people involved in luxury...
View articleVisualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Read More...
View articleA new report by eMarketer has revealed that the growth in mobile adspend in the UK will mean that by 2017, overall adspend for digital will be 49.7% o...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleDo not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleRecent figures released in the BrandZ Top 100 Most Valuable Global Brands have shown that advanced and high-tech technology companies that understand ...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleYahoo! has confirmed that it will be purchasing the five-year-old blogging site Tumblr for $1.1bn (£723m). Read More...
View articleDeconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really goi...
View articleMultiscreening in the UK homes is becoming increasingly common, a new report from Kantar Media reveals. Read More...
View articleMaking conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...
View articleForecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertaint...
View articleMore and mores firms are beginning to realise the importance of mobile in uniting online and offline customers. Read More...
View articleBy combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Read More...
View articleWhile optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...
View articleThe Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...
View articleA new study by global media and advertising company, Martini Media, in conjunction with iMedia UK, has revealed that firms are increasingly investing ...
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