A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...
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View articleRoughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
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View articleData is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I ...
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View articleUnlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...
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View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
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View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View articleAdding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Read More...
View articleIsn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Read Mo...
View articleThe Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...
View articleA look at a few reports that marketing professional can use to take action immediately. Read More...
View articleHow can your brand cleverly insert itself into these new viral phenomena? Read More...
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View articleAdvertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Read More...
View articleBy staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or ser...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleUnderstand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...
View articleIs predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Read More...
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