If you guessed 29 cents, you're right and wrong. Here's why. Read More...
View articleFounding CEO Meir Zohar returns to native Israel, but will continue to work for the company. Read More...
View articleAs a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...
View articleWhen the Federal Trade Commission says "do-not-track," what does it mean exactly? Read More...
View articleOver 40 percent of citizens in the U.S., Poland, Britain, and South Korea claim to make use of such services. Read More...
View articleHow well is your Web analytics system configured and how good is your data quality? A seven-point checklist. Read More...
View articleAfter launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Read More...
View articleBetter Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...
View articleTo prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...
View articleMicrosoft's Bing search engine grew its share of U.S. searches in November slightly as others fell. Read More...
View articleAre you ensuring that your search strategy offline and online, internal and external, is available when your customers are searching in the future? Re...
View articleThese are the factors you need to consider to drive conversion for your tactical promotions during the festive season. Read More...
View articleIn new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...
View articleWith Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping. Read More...
View articleSix ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...
View articleGoogle attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...
View article13 ways to spread holiday cheer to expand your social network. Read More...
View articleMake yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...
View articleThe FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...
View articlePromotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...
View articleIt's time to give your marketing and customer service departments the tools they need to affect the changes they are trying to sell. Read More...
View articleImplementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...
View articleThe seven-level process of giving control to your customers. Read More...
View articleTechnology firm Radian6 describes the ins-and-outs of the computer marketer's new social analytics system. Read More...
View articleAfrican-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...
View articleFred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Read More...
View articleAdvertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...
View article