What you should know when tracking unique visitors or new vs. returning visitors. First in a two-part series on metrics to watch. Read More...
View articleCPG giant's Pantene brand is piloting a shopping app that allows product orders on the social site, while employing new eStore platform. Read More...
View articleDid you use common sense to design your landing page? Consider these best practices. Read More...
View articleSeduce subscribers with samples, great content, an engaging e-mail preview, and these other tips. Read More...
View articleAre you taking advantage of all sources to advance your behavioral program? Read More...
View articleThere must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure adve...
View articleRev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing. Read More...
View articleTwo nonprofit projects - Analysis Exchange and Web Analytics Without Borders - are clear indicators that Web analytics as an industry is valuable, gro...
View articleAt the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Read More...
View articleUnique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen. Read More...
View articleAt the point when a visitor is ready to take action, you must provide messaging to bolster trust and confidence. Here are some good examples. Read Mor...
View articleAssuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...
View articleWith hundreds of ways to get your message in front of prospective customers, which ones work best for you? Read More...
View articleFacebook was fastest growing site in terms of views. Read More...
View articleHow can retailers use mobile marketing's new technologies to their advantage? Here are some scenarios. Read More...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleResearch also finds repurposed TV spots perform better than tailored online ad creative. Read More...
View articleLearn the basics of A/B split testing and the 10 advantages and disadvantages of this type of testing. Read More...
View articleLooking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better i...
View articleWeb ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study. Read More...
View articleWhen designing your forms for maximum conversionability and persuadability, consider these seven factors. Read More...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View article12 tactics for integrating social media marketing across your organization. Read More...
View articleFacebook continues to dominate over Bebo and MySpace in visits to all Web sites in the U.K. Read More...
View articleHulu users streamed a record amount of video during February, according to data from comScore. Read More...
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