In a promising sign, businesses allocate an increased share of their analytics budgets on staff instead of technology. But businesses are still coming...
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View articleWhile you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't. Read More...
View articleU.S. users streamed 41 percent more video content in August 2009 than they did during the same period in 2008. Read More...
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View articleFive ways to make a compelling case that online advertising must be added to your marketing mix. Read More...
View article[Sponsored Webinar] To achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make infor...
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View articleAdobe must not put its product integration interests ahead of what the rest of the market really needs. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleAs more television content goes digital, one of the biggest marketing challenges is to figure out the right way to price it -- and determine what role...
View articleThe top Internet advertisers by media value, provided by TNS Media Intelligence. Read More...
View articleAre you still using newsletters? Don't ignore the immediacy and power of social networks for news distribution. Read More...
View articleA semi-anthropologic journey examining ad networks, behavioral targeting, and optimization. Read More...
View articleA four-part framework to measure how your business is doing with its online marketing initiatives. Read More...
View articleIn social media marketing, it's about power to the people. When done correctly, the brands and consumers both reap benefits. Read More...
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View articleQ&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Read More...
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