Income, education, and age determine likelihood and frequency of game play. Read More...
View articleFive tips for bridging the divide between offsite and onsite targeting efforts. Read More...
View articleLooking to increase your conversion rates? Consider this quick and easy process for writing a more powerful unique value proposition. Read More...
View articleIn October consumer's time spent on commerce Web sites dropped to an all-time low. Read More...
View articleA new book explores how marketers can make the most of our natural instincts. Read More...
View articleRankings of the top 50 Internet advertisers by media value in September 2008. Read More...
View articleLessons learned when a Web site promotes a BlackBerry application to an iPhone owner. Read More...
View articleFive things that marketers can do to support display advertising. Read More...
View articleHow the president-elect can use technology to bypass news media to make direct appeals to the public. Read More...
View articleGovernment Web sites in the U.K. and Europe offer a sensible approach. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleOptimizing your site or campaign and keeping off the donuts both take work. A lack of commitment can keep you from getting the results you want. Read ...
View articleBlogs can be highly effective and cost-efficient in driving sales, but they aren't a quick marketing fix. Read More...
View articleA look at a tool that uses behavioral targeting, advance scripting, and message optimization for direct-marketing initiatives. Read More...
View articleConsumers may be less resistant to marketing efforts, but their interest is similar to that in 2007. Read More...
View articleHere's the final polish to make your robust Web site that much better at converting holiday browsers into buyers. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleSynovate and Microsoft find 18- to 20-year-olds embrace online branding. Read More...
View articleNine reasons smart companies invest in digital marketing and advertising when budgets get tight. Read More...
View articleHere's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience. Read M...
View articleOnline shoppers trade bank-issued credit and debit cards for these alternative payment methods. Read More...
View articleAn example of social media's power to reach and engage people -- on their terms, not yours. Read More...
View articleWhat marketers can learn from the butterfly ballot. Read More...
View articleAll the world's a data chip. And all the men and women merely players. Read More...
View articleA ClickZ/ZAAZ interactive tool can help you evaluate what initiatives deserve funding now and what you should be put on the backburner. Read More...
View articleThe Internet population isn't big in Japan -- or the U.S. and elsewhere. Read More...
View articleConsider this approach to vetting new digital marketing ideas based on business goals, technical complexity, and ROI. Read More...
View article