Top 10 Local Markets Online, March 2007
Audience

Top 10 Local Markets Online, March 2007

19y Enid Burns

Top 10 Local Markets Online, March 2007

A look at the top 10 local markets by the number of unique users and time spent online. Read More...

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Google Website Optimizer, Part 2
Analytics

Google Website Optimizer, Part 2

19y Bryan Eisenberg

Google Website Optimizer, Part 2

A chat with Google's Website Optimizer product manager. Last of a series. Read More...

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The Deadly Duo: Spam and Viruses, March 2007
Data insights

The Deadly Duo: Spam and Viruses, March 2007

19y Enid Burns

The Deadly Duo: Spam and Viruses, March 2007

Spam levels reach 93 percent of all e-mail in March, fueled by botnets. Read More...

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Social Bookmarks: Not for Bloggers Only
Actionable Analysis

Social Bookmarks: Not for Bloggers Only

19y Heidi Cohen

Social Bookmarks: Not for Bloggers Only

Social bookmarks can drive traffic and sales Read More...

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How to Lose Friends and Not Influence People
Data insights

How to Lose Friends and Not Influence People

19y Anna Papadopoulos

How to Lose Friends and Not Influence People

What do normal people think of behavioral targeting? Do they even know it exists? Read More...

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Broadband Subscriptions Continue to Rise Worldwide
Audience

Broadband Subscriptions Continue to Rise Worldwide

19y Enid Burns

Broadband Subscriptions Continue to Rise Worldwide

Broadband subscribers increased 26 percent worldwide from December 2005 to the same month in 2006. Read More...

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Responsys Buys Predictive Analytics Firm
Media

Responsys Buys Predictive Analytics Firm

19y Enid Burns

Responsys Buys Predictive Analytics Firm

Responsys acquired Loyalty Matrix to add predictive modeling to its on-demand marketing services. Read More...

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Influencers Rely on Internet as Resource
Audience

Influencers Rely on Internet as Resource

19y Enid Burns

Influencers Rely on Internet as Resource

Influencers are knowledge brokers. They rely on the Internet as an information resource for friends and family. Read More...

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Think Your Web Site's Perfect? Think Again.
Actionable Analysis

Think Your Web Site's Perfect? Think Again.

19y Shane Atchison

Think Your Web Site's Perfect? Think Again.

Four reasons to change a "perfect" Web site. Read More...

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What Obama and Clinton Fans View Online
Ad Industry Metrics

What Obama and Clinton Fans View Online

19y Kate Kaye

What Obama and Clinton Fans View Online

Tacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Rea...

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Behavioral Targeting Opt-Out: What's the Real Deal?
Data insights

Behavioral Targeting Opt-Out: What's the Real Deal?

19y Robin Neifield

Behavioral Targeting Opt-Out: What's the Real Deal...

Striking a balance between trust and effective marketing. Read More...

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The State of European Web Analytics, 2007
Analytics

The State of European Web Analytics, 2007

19y Neil Mason

The State of European Web Analytics, 2007

A report from the London Emetrics Summit. Read More

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Top 50 Advertisers by Media Value in February, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in February, 2007

19y rumo

Top 50 Advertisers by Media Value in February, 200...

Top 50 Advertisers by Media Value in February, 2007 Read More...

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Google Website Optimizer, Part 1
Analytics

Google Website Optimizer, Part 1

19y Bryan Eisenberg

Google Website Optimizer, Part 1

The scoop on Google's Website Optimizer from Google's business product manager. Part one of a series. Read More...

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What You Can Learn From Your Competitors
Actionable Analysis

What You Can Learn From Your Competitors

19y Heidi Cohen

What You Can Learn From Your Competitors

When it comes to strategic marketing, your competitors can provide the best insights. Three analytics tools to use. Read More...

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Worldwide Rankings of Top Web Properties, February 2007
Audience

Worldwide Rankings of Top Web Properties, February 2007

19y Enid Burns

Worldwide Rankings of Top Web Properties, February...

Asian sites lead other properties in visits per visitor. Read More...

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The New Behavioral Wunder
Data insights

The New Behavioral Wunder

19y Andy Chen

The New Behavioral Wunder

A new European player is well-positioned to ride the next behavioral targeting wave. Read More...

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Competing on Analytics
Analytics

Competing on Analytics

19y Jason Burby

Competing on Analytics

Five ways to use fact-based decision making to improve your business. Read More...

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Marketing to Social Networking Sites, Targeted
Audience

Marketing to Social Networking Sites, Targeted

19y Enid Burns

Marketing to Social Networking Sites, Targeted

One in four adult Internet users visit social networking sites regularly, making it a viable channel for marketers to approach consumers. Read More...

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An Open Letter to CMOs
Actionable Analysis

An Open Letter to CMOs

19y Shane Atchison

An Open Letter to CMOs

Selecting the right agency isn't an easy process. Here's how to do it right. Read More...

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Tagging Takes Hold in Blogosphere, Social Media
Audience

Tagging Takes Hold in Blogosphere, Social Media

19y Enid Burns

Tagging Takes Hold in Blogosphere, Social Media

The live Web, including blogs and social media sites, sees explosive growth in the use of tags as Japanese becomes the blogosphere's dominant language...

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Search Retargeting: It's Ready
Data insights

Search Retargeting: It's Ready

19y Robin Neifield

Search Retargeting: It's Ready

If you haven't already, it's time to step into search retargeting. What it is, and how to use it. Read More...

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Non-transactional Analytics, Part 3
Analytics

Non-transactional Analytics, Part 3

19y Neil Mason

Non-transactional Analytics, Part 3

The challenges inherent in measuring informational and other non-transactional Web sites. Part three of a series. Read More...

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Loyalty Programs Promote Higher Spending
Audience

Loyalty Programs Promote Higher Spending

19y Enid Burns

Loyalty Programs Promote Higher Spending

Word-of-mouth and enrollment increase membership of retailer loyalty programs. Read More...

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Conversion Rate Optimization, Upside Down
Analytics

Conversion Rate Optimization, Upside Down

19y Bryan Eisenberg

Conversion Rate Optimization, Upside Down

Are you ready to turn optimization efforts upside down? Read More...

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Online Video Advertising: Not for Branding Only
Actionable Analysis

Online Video Advertising: Not for Branding Only

19y Heidi Cohen

Online Video Advertising: Not for Branding Only

Tactics and metrics for using online video as a direct advertising medium. Read More...

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The Deadly Duo: Spam and Viruses, February 2007
Data insights

The Deadly Duo: Spam and Viruses, February 2007

19y Enid Burns

The Deadly Duo: Spam and Viruses, February 2007

Spam and sites containing malicious code shift from status-oriented attacks to criminal activity. Read More...

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