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View articleIn 2006, the emerging media market reached critical mass -- and seriously threatened long-held marketing assumptions. Read More...
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View articleTwo ways academia can contribute to behavioral targeting's (and marketing's) future. Read More...
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View articleWill there also be a return to traditional marketing evaluation methods? Read More...
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View articleMaking a decision to test is simple. But that decision alone won't deliver better online results. Read More...
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View articleAs the online advertising revenue pie grows, site owners must to work harder than ever to keep up. Read More...
View articleTechnology blurs the boundaries between work and home life for many high-level executives. Read More...
View articleLack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Read More...
View articleThe number of active home Internet users by country for the month of October 2006. Read More...
View articleThe industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Read More...
View articleDollars spent per visit are growing faster than the number of visitors to online retail stores. Read More...
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