Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...
View articleUpdates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...
View articleFindings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...
View articleSenior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...
View articleA recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...
View articleInternet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of ...
View articleLuminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...
View articleLow wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice ...
View articleUp to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleToday, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...
View articleThree ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...
View articleCustomer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...
View articleConsumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...
View articleIBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
View articleOn average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...
View articleAdobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...
View articleThoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...
View articleLast week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleHere’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retentio...
View articleResearch (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleOn March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...
View articleCompanies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...
View articleOver the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...
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