Spyware Legislation, Revisited
Actionable Analysis

Spyware Legislation, Revisited

21y Dave Morgan

Spyware Legislation, Revisited

Cookies are essential to online advertising and publishing. Help lawmakers create a spyware law that limits collateral damage to cookies. Read More...

View article
Report: Local Online Ad Spend to Rise 46 Percent in '05
Ad Industry Metrics

Report: Local Online Ad Spend to Rise 46 Percent in '05

21y Rob McGann

Report: Local Online Ad Spend to Rise 46 Percent i...

Leading spending categories include general merchandise, financial services, and healthcare. Read More...

View article
Holiday E-mail Campaigns Receive Mixed Report
Ad Industry Metrics

Holiday E-mail Campaigns Receive Mixed Report

21y Rob McGann

Holiday E-mail Campaigns Receive Mixed Report

Majority of consumers express conflicted reactions to e-mail marketing. Read More...

View article
Behavioral Marketing 101: Defining the Terminology
Data insights

Behavioral Marketing 101: Defining the Terminology

21y Chang Yu

Behavioral Marketing 101: Defining the Terminology

Before behavioral marketing's tipping point is reached, we all must first speak the same language. Read More...

View article
Google AdWords: The David Letterman Effect
Analytics

Google AdWords: The David Letterman Effect

21y Brian Teasley

Google AdWords: The David Letterman Effect

A talk-show segment and an off-the-cuff quip, and a Google AdWords campaign is launched within minutes to reap the (measurable) results. Read More...

View article
Broadband: High Speed, High Spend
Audience

Broadband: High Speed, High Spend

21y Rob McGann

Broadband: High Speed, High Spend

The Web, revved. Over half of U.S. home Internet connections are high-speed, with even faster broadband adoption abroad. Read More...

View article
Are Search Ads the Web’s Infomercials?
Data insights

Are Search Ads the Web’s Infomercials?

21y Rob McGann

Are Search Ads the Web’s Infomercials?

Only one out of six Internet users can distinguish between paid and organic search listings. Read More...

View article
Making Personas Sparkle Like Diamonds, Part 1
Analytics

Making Personas Sparkle Like Diamonds, Part 1

21y Bryan Eisenberg

Making Personas Sparkle Like Diamonds, Part 1

Personas are often discussed only theoretically. In this series, tools for creating your own customer personas. Part one of a two-part series. Read Mo...

View article
Not Your Grandfather's Sponsorships
Actionable Analysis

Not Your Grandfather's Sponsorships

21y Heidi Cohen

Not Your Grandfather's Sponsorships

Seven innovative options to create value, drive traffic, and increase revenue. Read More...

View article
Spam Slams E-Mail and Even Web Use
Ad Industry Metrics

Spam Slams E-Mail and Even Web Use

21y Rob McGann

Spam Slams E-Mail and Even Web Use

Consumers blame vendors, ISPs... and themselves. Read More...

View article
Web-to-Store Consumers Spend, Shop More at Local Stores
Audience

Web-to-Store Consumers Spend, Shop More at Local Stores

21y Rob McGann

Web-to-Store Consumers Spend, Shop More at Local S...

Marketers may wish to bulk up on informational thrust of campaigns. Read More...

View article
Behavioral's Challenge: Agency Persuasion
Data insights

Behavioral's Challenge: Agency Persuasion

21y Andy Chen

Behavioral's Challenge: Agency Persuasion

If vendors can offer incentives to enough agencies to try behavioral targeting, the new will become the norm. Read More...

View article
Training Business Users to Employ Web Analytics Data
Analytics

Training Business Users to Employ Web Analytics Data

21y Jason Burby

Training Business Users to Employ Web Analytics Da...

A gap exists between data sophistication and users' ability to employ that data. How vendors are closing the gap. Read More...

View article
RFID Tag Market to Swell Tenfold by 2009
Ad Industry Metrics

RFID Tag Market to Swell Tenfold by 2009

21y Rob McGann

RFID Tag Market to Swell Tenfold by 2009

Cartons and consumer products cited as key growth verticals. Read More...

View article
Persona Development and the Law of Averages
Analytics

Persona Development and the Law of Averages

21y Bryan Eisenberg

Persona Development and the Law of Averages

Personas are complex, like your customers. Don't be fooled into wrapping them into an 'average' user. Read More...

View article
Recap: Holidays Reveal Longer Online Buying Cycle
Ad Industry Metrics

Recap: Holidays Reveal Longer Online Buying Cycle

21y Rob McGann

Recap: Holidays Reveal Longer Online Buying Cycle

This holiday season, Internet marketers banked on shoppers searching earlier and buying later. Read More...

View article
How to Measure Behavioral Targeting's True Effectiveness
Actionable Analysis

How to Measure Behavioral Targeting's True Effectiveness

21y Dave Morgan

How to Measure Behavioral Targeting's True Effecti...

How to ask the right questions and get clear answers. Read More...

View article
Phishing Attacks Surge in Last Six Months
Data insights

Phishing Attacks Surge in Last Six Months

21y Rob McGann

Phishing Attacks Surge in Last Six Months

More sophisticated Trojans proliferate. Read More

View article
Why Publishers Should Offer Behavioral Targeting
Data insights

Why Publishers Should Offer Behavioral Targeting

21y Chang Yu

Why Publishers Should Offer Behavioral Targeting

Don't offer behaviorally targeted placements yet? Here's why you should. Read More...

View article
Does Your Privacy Policy Mean Anything?
Analytics

Does Your Privacy Policy Mean Anything?

21y Brian Teasley

Does Your Privacy Policy Mean Anything?

You assure customers their personal information is protected by a privacy policy. Is it? Read More...

View article
The Deadly Duo - Spam and Viruses - 2004 Year-End Recap
Data insights

The Deadly Duo - Spam and Viruses - 2004 Year-End Recap

21y Rob McGann

The Deadly Duo - Spam and Viruses - 2004 Year-End ...

Concerns over spam's costs and Trojans take higher profile. Read More...

View article
Experts: Devastating U.S. Cyber-Attack Within 10 Years
Ad Industry Metrics

Experts: Devastating U.S. Cyber-Attack Within 10 Years

21y Rob McGann

Experts: Devastating U.S. Cyber-Attack Within 10 Y...

Threat of future terrorist activity likely to increase government and corporate surveillance. Read More...

View article
Beyond Conversion Rates
Analytics

Beyond Conversion Rates

21y Bryan Eisenberg

Beyond Conversion Rates

You measure what is. Now, take into account what could be. Read More

View article
Euro Online Advertising Up and Rising
Ad Industry Metrics

Euro Online Advertising Up and Rising

21y Rob McGann

Euro Online Advertising Up and Rising

After a healthy 2004, this year is expected to be even more robust. Read More...

View article
Seven Resolutions to Improve Your Bottom Line
Actionable Analysis

Seven Resolutions to Improve Your Bottom Line

21y Heidi Cohen

Seven Resolutions to Improve Your Bottom Line

Top interactive marketing experts share their resolutions for 2005. Read More...

View article
Most Active Web Users are Young, Affluent
Audience

Most Active Web Users are Young, Affluent

21y Rob McGann

Most Active Web Users are Young, Affluent

The majority of young, affluent Web users are male, on broadband, and "super net vets." Read More...

View article
Internet Edges Out Family Time More Than TV Time
Audience

Internet Edges Out Family Time More Than TV Time

21y Rob McGann

Internet Edges Out Family Time More Than TV Time

Yet Web users spend twice as much time online as watching TV. A detailed look at U.S. Internet usage and demographics. Read More...

View article
1 226 227 228 229 230 342