Internet Advertising Focused on E-Commerce, Not Brands
Ad Industry Metrics

Internet Advertising Focused on E-Commerce, Not Brands

27y Michael Pastore

Internet Advertising Focused on E-Commerce, Not Br...

Advertising on the Internet is narrowly focused on e-commerce, not on building strong offline brands according to a study released by The Strategis Gr...

View article
UK Users Making Better Connections
Audience

UK Users Making Better Connections

27y Michael Pastore

UK Users Making Better Connections

With the gold rush to free ISPs slowing down, UK Internet users have enjoyed some of the lowest call failure rates of the year in recent months. Read ...

View article
E-Commerce Faces Logistics Nightmare
Audience

E-Commerce Faces Logistics Nightmare

27y Michael Pastore

E-Commerce Faces Logistics Nightmare

As online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...

View article
Top Online Brands Becoming Household Names
Audience

Top Online Brands Becoming Household Names

27y Michael Pastore

Top Online Brands Becoming Household Names

Are William Shatner and the eCampus kids doing their brands any good? Studies by Opinion Research International and PC Data Online found that the top ...

View article
Overseas E-Commerce to Equal Half of Global Spending By 2003
Audience

Overseas E-Commerce to Equal Half of Global Spending By 2003

27y rumo

Overseas E-Commerce to Equal Half of Global Spendi...

According to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...

View article
40 Percent of Vehicle Shoppers Use Internet
Audience

40 Percent of Vehicle Shoppers Use Internet

27y Michael Pastore

40 Percent of Vehicle Shoppers Use Internet

J.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...

View article
Internet Users Want to Manage Insurance Benefits Online
Audience

Internet Users Want to Manage Insurance Benefits Online

27y Michael Pastore

Internet Users Want to Manage Insurance Benefits O...

More than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...

View article
Online Back-to-School Shoppers Spend More
Audience

Online Back-to-School Shoppers Spend More

27y Michael Pastore

Online Back-to-School Shoppers Spend More

A survey by Quicken found that fewer shoppers did their back-to-school shopping online this year than last year, but those that did shop online spent ...

View article
Men Less Responsive to Internet Ads
Ad Industry Metrics

Men Less Responsive to Internet Ads

27y Michael Pastore

Men Less Responsive to Internet Ads

A survey by PC Data found that women are more likely to click on an Internet ad than men, and both sexes rely on Internet ads to keep them informed ab...

View article
North-South Divide Exists in UK Net Access
Audience

North-South Divide Exists in UK Net Access

27y Michael Pastore

North-South Divide Exists in UK Net Access

When it comes to PC and Internet access in the UK, the southern and eastern regions are well ahead of the north, according to Datamonitor. Read More...

View article
V.90 Modems Delivering on Promise
Audience

V.90 Modems Delivering on Promise

27y Michael Pastore

V.90 Modems Delivering on Promise

After nearly two years of interoperability problems, sketchy deployment, and equipment upgrades, the performance of 56K V.90-standard modems is finall...

View article
Women, Children Likely to Exploit Internet Gambling
Audience

Women, Children Likely to Exploit Internet Gambling

27y Michael Pastore

Women, Children Likely to Exploit Internet Gamblin...

A study conducted in the UK by MORI and The Net found that online gambling appeals to women and children as a safe, anonymous way to wager. Read More...

View article
Rich Media Ads Get Good Marks for Branding, Recall
Ad Industry Metrics

Rich Media Ads Get Good Marks for Branding, Recall

27y Michael Pastore

Rich Media Ads Get Good Marks for Branding, Recall

Rich media advertising on the Internet presents upside potential for advertisers, particularly on the dimensions of recall and the propensity to click...

View article
Top 50 Sites and Properties of July 1999
Audience

Top 50 Sites and Properties of July 1999

27y Michael Pastore

Top 50 Sites and Properties of July 1999

The Top 50 digital Web sites and properties of the month of July 1999, according to Media Metrix. Read More...

View article
Consumers Don't Trust Web Sites
Audience

Consumers Don't Trust Web Sites

27y Michael Pastore

Consumers Don't Trust Web Sites

A report by Jupiter Communications found that most consumers don't trust sites, even if they have a privacy policy. But it also found that consumers a...

View article
Few Croatians Considered Active Internet Users
Audience

Few Croatians Considered Active Internet Users

27y Michael Pastore

Few Croatians Considered Active Internet Users

Nearly one-fourth of the Croatian population has never heard of the Internet, and 28 percent have heard of it but aren't really sure what it is, accor...

View article
July's E-Tailing Stats
Audience

July's E-Tailing Stats

27y Michael Pastore

July's E-Tailing Stats

Warm weather and summer activities may have put a crimp in online purchases made from home in July, as the overall purchasing activity across the top ...

View article
Start Your Engines...
Analytics

Start Your Engines...

27y Jeff Moore

Start Your Engines...

This week, lets talk about a surprising category for the Internet: automobiles. Cars are the fifth most visible category in Internet advertising. This...

View article
Students Turn to PCs, Net for Homework
Audience

Students Turn to PCs, Net for Homework

27y Michael Pastore

Students Turn to PCs, Net for Homework

A study by NPD Online Research found that, on average, students do one hour of homework on a PC, and they spend half that time online. Read More...

View article
July Usage Stats
Audience

July Usage Stats

27y Michael Pastore

July Usage Stats

The activity for the average Web user in July of 1999, as reported by Nielsen//Net Ratings Inc. Read More...

View article
Top 25 Web Properties of July 1999
Audience

Top 25 Web Properties of July 1999

27y Michael Pastore

Top 25 Web Properties of July 1999

The Top 25 Web properties for the month of July 1999 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...

View article
Top Web Advertisers of July 1999
Ad Industry Metrics

Top Web Advertisers of July 1999

27y Michael Pastore

Top Web Advertisers of July 1999

The Top 25 Web advertisers for the month of July 1999 ranked by banner impressions according to Nielsen//NetRatings. Read More...

View article
Consumers to E-Tailers: Don't Kiss and Tell
Audience

Consumers to E-Tailers: Don't Kiss and Tell

27y Michael Pastore

Consumers to E-Tailers: Don't Kiss and Tell

The No. 1 reason among onlineusers who have yet to make an e-commercepurchase: lack of trust. In a new survey, a staggering69.4 percent of reluctant e...

View article
ISPs Ready to Spend on Equipment
Audience

ISPs Ready to Spend on Equipment

27y Michael Pastore

ISPs Ready to Spend on Equipment

As more businesses go online, and more residential customers turn to broadband, ISPs will have to spend big bucks on equipment. A report by Datamonito...

View article
Global Online Ad Spending: $33 Billion by 2004
Ad Industry Metrics

Global Online Ad Spending: $33 Billion by 2004

27y Michael Pastore

Global Online Ad Spending: $33 Billion by 2004

The latest report on the future of Internet advertising comes from Forrester Research and is called "Internet Advertising Skyrockets." Need we say mor...

View article
Nearly One-Third of Internet Users Engage in E-Commerce
Audience

Nearly One-Third of Internet Users Engage in E-Commerce

27y Michael Pastore

Nearly One-Third of Internet Users Engage in E-Com...

Nearly one out of every three Internet users are making online purchases, and they are sticking to familiar, inexpensive items, according to a study b...

View article
Most Retail Sites Have Offline Counterparts
Audience

Most Retail Sites Have Offline Counterparts

27y Michael Pastore

Most Retail Sites Have Offline Counterparts

Amazon.com is the exception, not the rule. A study by ActivMedia found that 80 percent of online retailers have an offline presence, and they use offl...

View article
1 323 324 325 326 327 342