The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your conten...
View articleThe study from PHD found that participants presented with the news on a touch screen device were more likely to click through ads, compared to partici...
View articleReal-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...
View articleHave a hilarious back-to-front look at what marketers should be avoiding in their daily activities, presented by Agency 51 in an April Fool's friendly...
View articleBy looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from pur...
View articleWith a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test ...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleBrands are struggling to connect with users on Twitter and provide adequate customer service, with only 39% of brands with accounts responding to ques...
View articleA new study has identified five key factors that contribute to the success of automotive digital advertising campaigns, including the importance of bl...
View articleA look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing e...
View articleConsumers are confronted with a variety of influences when shopping, from bright packaging to big labels - check out this infographic from Big Commerc...
View articleIBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new ...
View articleManchester City have been crowned champions of social media, following research into the social media strategies of all the clubs in the Barclays Prem...
View articleAs younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleCheck out this cool infographic from Experian to learn how to use content effectively at each stage of the funnel, from awareness to lead generation, ...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articleData privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decisions to share information ...
View articleWhile we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...
View articleA recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purcha...
View articleCautious Europeans are increasingly concerned with the way organisations use their personal data, suggests new research. Read More...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleAutomation is fast becoming an essential addition to marketing strategies by providing instant dialogue with consumers, check out this cool infographi...
View articleA total 39% of US consumers would rather share personal information with brands they’re interested in, in exchange for a bespoke ad experience, accord...
View articleIn the UK alone the share of clicks coming through mobile search ads doubled in 2013, from 24% in January to 43% in December. Read More...
View articleCheck out this great infographic from Funnel Envy which suggests that both customer acquisition and optimisation are key to a company's bottom line. R...
View articleIf you want to bathe in the cool waters of clear, calm and successful Nirvana, then have a look at this useful infographic from First10 and Smart Insi...
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