McDonald's and Disney Get Friend Boost on Facebook
Ecommerce

McDonald's and Disney Get Friend Boost on Facebook

14y Kate Kaye

McDonald's and Disney Get Friend Boost on Facebook

ComScore/Facebook study measures amplification ratio of top brands. Read More...

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LA Kings Celebrate Stanley Cup Win With Instagram
Marketing

LA Kings Celebrate Stanley Cup Win With Instagram

14y Daniel Mickens

LA Kings Celebrate Stanley Cup Win With Instagram

Team also posted around 40 tweets during last night's game. Read More...

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NBA Launches First-Ever Social Media Awards
Community Management

NBA Launches First-Ever Social Media Awards

14y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

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L'Oreal Creates Haircolor Tribes on Facebook, Pinterest
Social

L'Oreal Creates Haircolor Tribes on Facebook, Pinterest

14y Lisa Lacy

L'Oreal Creates Haircolor Tribes on Facebook, Pint...

Campaign from agency Campfire involves polling and video. Read More...

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GOP Group Says Twitter Campaign Sabotage Was Expected
Marketing

GOP Group Says Twitter Campaign Sabotage Was Expected

14y Kate Kaye

GOP Group Says Twitter Campaign Sabotage Was Expec...

Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Read More...

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Facebook News Feed Ads Get A Lot Bigger
Social

Facebook News Feed Ads Get A Lot Bigger

14y Christopher Heine

Facebook News Feed Ads Get A Lot Bigger

Quietly rolled out redesign should please marketers. Read More...

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From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics
Asia

From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

14y Rudi Leung

From Social to Mockumentary: The Marketing Journey...

In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Read More...

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The Facebook IPO Effect on Social Vendor Price Tags
Social

The Facebook IPO Effect on Social Vendor Price Tags

14y Christopher Heine

The Facebook IPO Effect on Social Vendor Price Tag...

Observers weigh in on whether Wall Street woes could impact Facebook ecosystem. Read More...

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Puma Leverages Social Graph to Promote Spring-Summer Collection
Asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

14y Adaline Lau

Puma Leverages Social Graph to Promote Spring-Summ...

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...

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Study: Twitter User Insights for Marketers
Data insights

Study: Twitter User Insights for Marketers

14y Search Engine Watch

Study: Twitter User Insights for Marketers

Twitter adoption is growing steadily. Read More

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Pink Elephants? No, App Has Beer Fans Seeing Gnomes
Media

Pink Elephants? No, App Has Beer Fans Seeing Gnomes

14y Lisa Lacy

Pink Elephants? No, App Has Beer Fans Seeing Gnome...

Belgian Brewery launches Gnome Week and augmented reality mobile and Facebook app. Read More...

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Support Forums: The Core of Customer Care
Social

Support Forums: The Core of Customer Care

14y Dave Evans

Support Forums: The Core of Customer Care

Built around the needs of your customers, support forums can be the ultimate anchor point for your social marketing program. Read More...

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Facebook Updates Mobile Ads' Status to Separated
Media

Facebook Updates Mobile Ads' Status to Separated

14y Christopher Heine

Facebook Updates Mobile Ads' Status to Separated

Digital giant unveils new ad-buying options for sponsored stories. Read More...

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Subway Pushes Avocados in Facebook Logout Page Ad
Social

Subway Pushes Avocados in Facebook Logout Page Ad

14y Kate Kaye

Subway Pushes Avocados in Facebook Logout Page Ad

A Swiffer ad post on the logout page added over 12,000 likes in six days. Read More...

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Groupon and Foursquare End Distribution Deal
Social

Groupon and Foursquare End Distribution Deal

14y Christopher Heine

Groupon and Foursquare End Distribution Deal

Partnership appears to have lasted less than 10 months. Read More...

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Salesforce's Big Price Tag for Buddy Media Emboldens Social
Social

Salesforce's Big Price Tag for Buddy Media Emboldens Social

14y Christopher Heine

Salesforce's Big Price Tag for Buddy Media Embolde...

Vitrue was also considered as an acquisition target. Read More...

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B2B Brand Says Facebook Ads Drove Sales
Social

B2B Brand Says Facebook Ads Drove Sales

14y Christopher Heine

B2B Brand Says Facebook Ads Drove Sales

HubSpot credits sophisticated tactics for Q1 sales on the social site. Read More...

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Open Up New Doors With Facebook's Open Graph
Social

Open Up New Doors With Facebook's Open Graph

14y Nick Cifuentes

Open Up New Doors With Facebook's Open Graph

Is Facebook's Open Graph the key to engagements? Read More...

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P&G's Swiffer Cleans Up Facebook Logout Page
Social

P&G's Swiffer Cleans Up Facebook Logout Page

14y Kate Kaye

P&G's Swiffer Cleans Up Facebook Logout Page

TV spot for the floor cleaning brand is seen when people logout of Facebook. Read More...

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Coke Partners for Summer Foursquare Sweeps
Social

Coke Partners for Summer Foursquare Sweeps

14y Christopher Heine

Coke Partners for Summer Foursquare Sweeps

Consumers can win a year's supply of Diet Coke. Read More...

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Pepsi Builds Music Series Around Twitter Data
Marketing

Pepsi Builds Music Series Around Twitter Data

14y Christopher Heine

Pepsi Builds Music Series Around Twitter Data

Beverages company to mine tweets to put on concerts. Read More...

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DreamWorks Teams With Zynga to Push 'Madagascar 3'
Social

DreamWorks Teams With Zynga to Push 'Madagascar 3'

14y Brian LaRue

DreamWorks Teams With Zynga to Push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features. Read More...

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Amex and Foursquare Debut Deals in the U.K.
Social

Amex and Foursquare Debut Deals in the U.K.

14y Christopher Heine

Amex and Foursquare Debut Deals in the U.K.

Tesco, Primark, and PizzaExpress are major brand partners at launch. Read More...

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Creating Brand Advocacy Through Surprise and Delight Moments
Asia

Creating Brand Advocacy Through Surprise and Delight Moments

14y Vincent Teo

Creating Brand Advocacy Through Surprise and Delig...

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Rea...

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How Runner's World Raced to 300K Twitter Followers
Media

How Runner's World Raced to 300K Twitter Followers

14y Christopher Heine

How Runner's World Raced to 300K Twitter Followers

Magazine achieved impressive organic growth with three tactics. Read More...

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Samsung Dishes on Facebook And Pinterest [Video]
Social

Samsung Dishes on Facebook And Pinterest [Video]

14y Christopher Heine

Samsung Dishes on Facebook And Pinterest [Video]

ClickZ speaks with marketing director for the global brand about social media initiatives. Read More...

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Dissecting the Social Media 'Like'
Asia

Dissecting the Social Media 'Like'

14y Brandon Cheung

Dissecting the Social Media 'Like'

Why do people like things to begin with? Consider this framework for your marketing strategy. Read More...

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