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    Retail's Peak Advantage Is Already Being Decided
    AI in marketing

    Retail's Peak Advantage Is Already Being Decided

    1w ClickZ

    Retail's Peak Advantage Is Already Being Decided

    Q4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...

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    98% of CMOs Say They're Using AI. Less Than a Third Are Getting Results.
    AI in marketing

    98% of CMOs Say They're Using AI. Less Than a Third Are Getting Results.

    6m ClickZ

    98% of CMOs Say They're Using AI. Less Than a Thir...

    Almost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts the split in stark terms: 9...

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    The TikTok Perfume Effect: What Moroccanoil's Measurement Gap Tells Every Senior Marketer
    AI in marketing

    The TikTok Perfume Effect: What Moroccanoil's Measurement Gap Tells Every S...

    7m ClickZ

    The TikTok Perfume Effect: What Moroccanoil's Meas...

    The most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...

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    Does In-Store Digital Signage Actually Work? Four Years of Data Say Yes
    AI in marketing

    Does In-Store Digital Signage Actually Work? Four Years of Data Say Yes

    9m ClickZ

    Does In-Store Digital Signage Actually Work? Four ...

    At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...

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    SEO in a Zero-Click World
    AI in marketing

    SEO in a Zero-Click World

    2y ClickZ

    SEO in a Zero-Click World

    The Rise of AI-Generated Answers and the Zero-Click Dilemma For years, SEO has been a game of attracting clicks. But as Google’s AI Overviews and othe...

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    Scale or Fail—The AI Gold Rush for Personalization
    AI in marketing

    Scale or Fail—The AI Gold Rush for Personalization

    2y ClickZ

    Scale or Fail—The AI Gold Rush for Personalization

    AI is turning hyper-personalization into a competitive edge, pushing brands to rethink how they engage customers. Scaling is no longer the hard part—e...

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