Top 50 Advertisers by Media Value in June, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in June, 2007

19y rumo

Top 50 Advertisers by Media Value in June, 2007

Top 50 Internet Advertisers by Media Value in June, 2007 Read More...

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Personalization Technologies: A Primer
Analytics

Personalization Technologies: A Primer

19y Jack Aaronson

Personalization Technologies: A Primer

A brief rundown of the most common personalization technologies, what they're normally used for, and the pros and cons associated with them. Read More...

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Marketing in Uncertain Times
Actionable Analysis

Marketing in Uncertain Times

19y Shane Atchison

Marketing in Uncertain Times

Action steps to take now to prepare for any crisis that may lie ahead. Read More...

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Advertising Placements by Industry and Top Sponsored Links, July 2007
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, July 2007

19y Enid Burns

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Behavioral on a Shoestring?
Data insights

Behavioral on a Shoestring?

19y Robin Neifield

Behavioral on a Shoestring?

Behavioral targeting is all the rage. But can you do it on a shoestring? Read More...

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Defining Web Analytics
Analytics

Defining Web Analytics

19y Neil Mason

Defining Web Analytics

Web analytics must be about more than site performance. Read More

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Conversion Funnel Folly, Part 1
Analytics

Conversion Funnel Folly, Part 1

19y Bryan Eisenberg

Conversion Funnel Folly, Part 1

If all you're getting are reports, you aren't getting any intelligence. Part one of a series. Read More...

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Online Shoppers Take Their Time
Actionable Analysis

Online Shoppers Take Their Time

19y Heidi Cohen

Online Shoppers Take Their Time

Five things marketers can do to close the sale. Read More

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Top U.S. Parent Companies and Stickiest Brands on the Web, July 2007
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2007

19y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which keep users engaged the longest both at home and work. Read More...

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Dazed and Confused Targeting
Data insights

Dazed and Confused Targeting

19y Anna Papadopoulos

Dazed and Confused Targeting

Is your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Read More...

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Al Gore and Web Analytics
Analytics

Al Gore and Web Analytics

19y Jason Burby

Al Gore and Web Analytics

It is difficult to get a man to understand something when his salary depends upon his not understanding it. Read More...

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Presidential Primary Underdogs Send E-mail, Too
Ad Industry Metrics

Presidential Primary Underdogs Send E-mail, Too

19y Kate Kaye

Presidential Primary Underdogs Send E-mail, Too

Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Read More...

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Creating an Effective Home Page
Analytics

Creating an Effective Home Page

19y Jack Aaronson

Creating an Effective Home Page

What should be on your home page? A checklist. Read More

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Home Pages: To Infinity and Beyond!
Actionable Analysis

Home Pages: To Infinity and Beyond!

19y Shane Atchison

Home Pages: To Infinity and Beyond!

The home page as you know it is gone. Read More

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Connected Consoles Benefit from Three Added Revenue Streams
Audience

Connected Consoles Benefit from Three Added Revenue Streams

19y Enid Burns

Connected Consoles Benefit from Three Added Revenu...

With connected capabilities, console manufacturers see viable revenue growth in subscription fees, downloadable content, and advertising. Read More...

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Power Players Making Privacy Strides?
Data insights

Power Players Making Privacy Strides?

19y Robin Neifield

Power Players Making Privacy Strides?

Now that the big boys are in the behavioral marketing game, the rules are changing. Read More...

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Is Web Analytics Really That Difficult?
Analytics

Is Web Analytics Really That Difficult?

19y Neil Mason

Is Web Analytics Really That Difficult?

Wondering if you can afford to put Web analytics at the core of your online marketing processes? The real question is, can you afford not to? Read Mor...

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Active Home Internet Users by Country, June 2007
Audience

Active Home Internet Users by Country, June 2007

19y Enid Burns

Active Home Internet Users by Country, June 2007

Internet activity dipped by1.5 million users across 10 countries worldwide. Read More...

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A Half Dozen Business Choices
Analytics

A Half Dozen Business Choices

19y Bryan Eisenberg

A Half Dozen Business Choices

Every company must make choices when it comes to how it markets and sells. Six choices to consider. Read More...

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YouTube Debate May Have Affected Candidate Site Traffic
Ad Industry Metrics

YouTube Debate May Have Affected Candidate Site Traffic

19y Kate Kaye

YouTube Debate May Have Affected Candidate Site Tr...

Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Read More...

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Seven Ways to Make Every Page a Home Page
Actionable Analysis

Seven Ways to Make Every Page a Home Page

19y Heidi Cohen

Seven Ways to Make Every Page a Home Page

Site visitors don't necessarily arrive through the front door. Read More...

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Behaviorally Target the Mindset
Data insights

Behaviorally Target the Mindset

19y Andy Chen

Behaviorally Target the Mindset

Our mindsets often influence and dictate relevant actions, but do they lead to predictable, consequent behaviors? Read More...

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Web Analytics Trends: What I Learned On the Road
Analytics

Web Analytics Trends: What I Learned On the Road

19y Jason Burby

Web Analytics Trends: What I Learned On the Road

How marketing executives view Web analytics right now — the six hottest topics. Read More...

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The Deadly Duo: Spam and Viruses, May and June 2007
Data insights

The Deadly Duo: Spam and Viruses, May and June 2007

19y Enid Burns

The Deadly Duo: Spam and Viruses, May and June 200...

International anti-spam action includes operation Read More...

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Top 50 Advertisers by Media Value in May, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in May, 2007

19y rumo

Top 50 Advertisers by Media Value in May, 2007

Top 50 Internet Advertisers by Media Value, May 2007 Read More...

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Widget Analytics
Analytics

Widget Analytics

19y Jack Aaronson

Widget Analytics

The general categories of analytics when using widgets. Read More

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Internet Usage in Latin America, June 2007
Audience

Internet Usage in Latin America, June 2007

19y Enid Burns

Internet Usage in Latin America, June 2007

Latin American Internet users averaged 29 hours online in June, above the global average of 25 hours. Read More...

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