Evaluating competitors' targeting strategies can help improve your Web marketing efforts. Read More...
View articleUPDATE AdRelevance data show the two presidential campaigns ran thousands of Web ad impressions during the month of April, but took very different app...
View articleMarketers must be able to track online leads and conversions, but the systems available are imperfect at best. Read More...
View articleMore people are deploying filters to alleviate spam, while a few users click and convert, supporting the spam industry. Read More...
View articleOnline personas are useful but limited, and too often marketers neglect them. Read More...
View articleThere's nothing like UGC to build user engagement and targeted pageviews. Read More...
View articleHow to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. Read More...
View articleLooking at the pros and cons of housing Web analytics in the finance department. Read More...
View articleThreats shift from e-mail to Web-borne infection, while the rate of attacks may be falling. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleA three-step program to help consumers make their own way across your sales channels. Read More...
View articleA look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...
View articleFive reasons market research is more important than ever in a world of seemingly endless instant online analysis. Read More...
View articleData on site users compiled by Tacoda also shows Clinton is the only of four candidates tracked who draws users visiting Hispanic community sites. Rea...
View articleWhy monitoring and analyzing what's being said online about your company and its products must become a priority. Read More...
View articleTop 50 Advertisers by Media Value in March, 2007 Read More...
View articleIn the quest for ROI and accountability from marketers, too many companies fail to look beyond short-term results. Read More...
View articleTen tactics from direct-response TV to build your online business. Read More...
View articleSuccessful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...
View articleBroadband users spend half their free time online, with entertainment and communication the dominant activities. Read More...
View articleDoes IT or marketing own Web analytics in your company? Read More...
View articleTen groups emerge in a study of attitudes towards Internet communication technology in modern life. Read More...
View articleThe key to convergence is finding ways to create a rich user experience and encourage return visits. Read More...
View articleParticipants of the virtual-world Web site rose by 46 percent from January to March this year. Read More...
View articleWhy you should consider hiring a social network analyst to chart a course through blogosphere. Read More...
View articleWeb marketers who blur the line between prospect and customer may find their carefully targeted messages viewed as an invasion of privacy. Read More...
View articleAre you doing Web reporting -- or Web analytics? Read More
View article