Experts weigh in on digital marketing predictions for 2014
Insights

Experts weigh in on digital marketing predictions for 2014

12y Lucy Smeddle

Experts weigh in on digital marketing predictions ...

Check out this fantastic infographic from the guys at Position2, which offers insights on what the next 12 months might have in store for the busy dig...

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Your Digital Analytics Challenge for 2014
Actionable Analysis

Your Digital Analytics Challenge for 2014

12y Robert Miller

Your Digital Analytics Challenge for 2014

This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...

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Online shopping the secret weapon behind retailers' Christmas success
Insights

Online shopping the secret weapon behind retailers' Christmas success

12y Lucy Smeddle

Online shopping the secret weapon behind retailers...

As the power of the internet continues to dictate the success of high-street retailers, companies are increasingly investing in online advertising as ...

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Video: Digital Insights - Part 6
Insights

Video: Digital Insights - Part 6

12y Lucy Smeddle

Video: Digital Insights - Part 6

The sixth instalment of our Digital Insight series, filmed at the recent Digital Marketing Show, sees Lucy chat to industry leader Alain Portmann, bra...

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Facebook Still Dominates in Social Media User Engagement [Study]
Data insights

Facebook Still Dominates in Social Media User Engagement [Study]

12y Yuyu Chen

Facebook Still Dominates in Social Media User Enga...

Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage onli...

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Social media marketing and mobile development the hottest skills of 2013
Headline News

Social media marketing and mobile development the hottest skills of 2013

12y Lucy Smeddle

Social media marketing and mobile development the ...

Towards the end of the year, professional social networking site LinkedIn released a list of what it discovered to be the 25 most in-demand skills of ...

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3 Digital Marketing Trends to Watch Out For in 2014
Analytics

3 Digital Marketing Trends to Watch Out For in 2014

12y Jack Aaronson

3 Digital Marketing Trends to Watch Out For in 201...

With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...

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Dramatic increase in mobile ad spending across all industries
Insights

Dramatic increase in mobile ad spending across all industries

12y Lucy Smeddle

Dramatic increase in mobile ad spending across all...

According to new data collected by the mobile experts at Millennial Media, Q3 2013 saw a number of sectors invest more and more in mobile ads, as comp...

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4 Tips to Effectively Measure B2B Demand Generation Campaigns
Analytics

4 Tips to Effectively Measure B2B Demand Generation Campaigns

12y Charlie Wang

4 Tips to Effectively Measure B2B Demand Generatio...

Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...

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Be an Analytics Change Agent in 2014
Analytics

Be an Analytics Change Agent in 2014

12y Jim Sterne

Be an Analytics Change Agent in 2014

Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...

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Top digital marketing highlights of 2013
Insights

Top digital marketing highlights of 2013

12y Lucy Smeddle

Top digital marketing highlights of 2013

Take a look at this great infographic from the team at ExactTarget, which reflects on exciting industry happenings from the past 12 months. Read More...

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Complex Sales and the Persona Creation Process
Analytics

Complex Sales and the Persona Creation Process

12y Bryan Eisenberg

Complex Sales and the Persona Creation Process

These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Read More...

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The Only Story That Mattered in 2013
Actionable Analysis

The Only Story That Mattered in 2013

12y Andrew Edwards

The Only Story That Mattered in 2013

Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...

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U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013
Ad Industry Metrics

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

12y Liva Judic

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 ...

Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Read More...

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3 Questions to Ask Your New Digital Analytics Team Member
Actionable Analysis

3 Questions to Ask Your New Digital Analytics Team Member

12y Adam Singer

3 Questions to Ask Your New Digital Analytics Team...

Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...

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Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake
Audience

Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harle...

12y Jessica Lee

Google Zeitgeist 2013: Our Fascination with North ...

Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...

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U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago
Ad Industry Metrics

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year A...

12y Greg Jarboe

U.S. Video Ad Views Top 26 Billion in November, Mo...

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 bil...

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Facebook and YouTube Lead Mobile Online Activity [Study]
Audience

Facebook and YouTube Lead Mobile Online Activity [Study]

12y Yuyu Chen

Facebook and YouTube Lead Mobile Online Activity [...

As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...

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Google reveals how 2013 transformed digital marketing
Insights

Google reveals how 2013 transformed digital marketing

12y Lucy Smeddle

Google reveals how 2013 transformed digital market...

In a detailed new infographic, search giant Google explains the extent to which the digital marketing industry has evolved over the past 12 months, re...

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PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
Data insights

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Seaso...

12y Yuyu Chen

PLA Spend Nearly Doubled, Global Paid Search Spend...

The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...

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Conversion Optimization Prioritization
Analytics

Conversion Optimization Prioritization

12y Jim Sterne

Conversion Optimization Prioritization

There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...

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SMEs to invest more in online presence in 2014
Insights

SMEs to invest more in online presence in 2014

12y Lucy Smeddle

SMEs to invest more in online presence in 2014

New research from the digital experts at j2 Global has revealed that almost three in 10 SMEs are looking to enhance their online presence in the new y...

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Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies
Analytics

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

12y Tim Nichols

Pixalate: Free Ad Viewability, Fraud Detection for...

Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...

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Google Zeitgeist reveals most searched terms of 2013
Insights

Google Zeitgeist reveals most searched terms of 2013

12y Lucy Smeddle

Google Zeitgeist reveals most searched terms of 20...

Google's annual Zeitgeist report has shed some light on the interests of internet-lovers everywhere. From discovering news about Prince George and the...

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Mobile advertising spending up 120% in 12 months
Insights

Mobile advertising spending up 120% in 12 months

12y Lucy Smeddle

Mobile advertising spending up 120% in 12 months

Whilst spending on desktops and laptop-optimised ads has only increased by 1.69% over the last year, down from 6.60% growth last year, mobile advertis...

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55% of digital marketers to invest in apps in 2014
Insights

55% of digital marketers to invest in apps in 2014

12y Lucy Smeddle

55% of digital marketers to invest in apps in 2014

A new report has revealed that marketers are planning on investing more money in apps (55%), mobile advertising (51%), optimised emails (50%) and tabl...

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Tablets a high priority on Christmas lists this year
Insights

Tablets a high priority on Christmas lists this year

12y Lucy Smeddle

Tablets a high priority on Christmas lists this ye...

A new study from YouGov has revealed that Father Christmas and his elves are in for one hell of a busy season if they are to gather up enough technolo...

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