If the U.S. and European markets continue to grow at their current rates, European online ad spending will surpass that of the U.S. by 2010. Read More...
View articleSports site users are twice as likely to watch video on their mobile phones, and to visit Web sites on the move, according to a new European Interacti...
View articleAt what point does the delivery vehicle for digital advertising move from being a premium good to being a raw commodity? Read More...
View articleCan the high-profile duo behind San Francisco's newest ad agency move beyond their digital past -- and succeed? Read More...
View articleUPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...
View articleActor Charlie Sheen appears in Hanes' latest ad campaign online, in-game, and on TV. Read More...
View articleAs search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. Read More...
View articleSome local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country...
View articleBrands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? Read More...
View articleWe're undergoing the fastest evolution in media consumption habits in history. So, how you gonna reach me? Read More...
View articleWhy are certain verticals more successful than others? Read More
View articleIf you can't get a simple integrated program like this right, don't integrate at all. Read More...
View articleObama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Read More...
View articleFour tips on how marketers can avoid treating the social Web as another forum for interruption. Read More...
View articleChallenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-pa...
View articleWorthnet.Fox will serve advertisers outside of the U.S. market, particularly in Europe, Asia, and South America. Read More...
View articleAn online "collective experiment" reinforces how a brand belongs to the community. Read More...
View articleEmerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Read More...
View articleWPP Group and Yahoo have partnered to make display ad buying more efficient through Yahoo's Right Media Exchange, and develop a combined network. Read...
View articleThe ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off? Read More...
View articleThe new British Airways premium airline worked with digital agency Web Liquid to create a Web campaign including display, search, viral and conversati...
View articleTwo vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? Read More...
View articleA look at 16 curious personality types and behaviors emerging from Twitter-land. Read More...
View articleWhile Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock o...
View articleWhy do people reject "traditional" ads and flock to branded apps and pass around viral media? Read More...
View articleAn invaluable book offers a crash course in the landscape beyond the :30 TV spot. Read More...
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