Auto Site Takes New Spin
Local

Auto Site Takes New Spin

18y Brian Wool

Auto Site Takes New Spin

DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Read More...

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Putting the Shopper in the Targeting Bulls-eye
Data insights

Putting the Shopper in the Targeting Bulls-eye

18y Vicky Chen

Putting the Shopper in the Targeting Bulls-eye

How to recognize the difference between consumers and shoppers. Read More...

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Putting Social Commerce to Work
Marketing

Putting Social Commerce to Work

18y Dave Evans

Putting Social Commerce to Work

How marketers can put the customer's voice from word-of-mouth conversations to work. Read More...

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European Online Ad Spend Gains on U.S.
Marketing

European Online Ad Spend Gains on U.S.

18y Jack Marshall

European Online Ad Spend Gains on U.S.

If the U.S. and European markets continue to grow at their current rates, European online ad spending will surpass that of the U.S. by 2010. Read More...

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Go Viral or Bust
Marketing

Go Viral or Bust

18y Gary Stein

Go Viral or Bust

Tactics to help spread your marketing campaign message. Read More

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European Sports Fans More Receptive to Online Ads
Marketing

European Sports Fans More Receptive to Online Ads

18y Jack Marshall

European Sports Fans More Receptive to Online Ads

Sports site users are twice as likely to watch video on their mobile phones, and to visit Web sites on the move, according to a new European Interacti...

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Is an Impression a Commodity?
Marketing

Is an Impression a Commodity?

18y Eric Picard

Is an Impression a Commodity?

At what point does the delivery vehicle for digital advertising move from being a premium good to being a raw commodity? Read More...

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Pereira and O'Dell: Crossing a Digital Chasm
Marketing

Pereira and O'Dell: Crossing a Digital Chasm

18y Anna Maria Virzi

Pereira and O'Dell: Crossing a Digital Chasm

Can the high-profile duo behind San Francisco's newest ad agency move beyond their digital past -- and succeed? Read More...

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Obama Spent Most of $3 Million This Year on Google
Marketing

Obama Spent Most of $3 Million This Year on Google

18y Kate Kaye

Obama Spent Most of $3 Million This Year on Google

UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...

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Hanes Campaign 'Look Who' Plays With Celebs
Marketing

Hanes Campaign 'Look Who' Plays With Celebs

18y Enid Burns

Hanes Campaign 'Look Who' Plays With Celebs

Actor Charlie Sheen appears in Hanes' latest ad campaign online, in-game, and on TV. Read More...

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Why Behavioral Marketers Should Care About Yahoo's Future
Data insights

Why Behavioral Marketers Should Care About Yahoo's Future

18y Robin Neifield

Why Behavioral Marketers Should Care About Yahoo's...

As search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. Read More...

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Local Candidates Use Web Ads to Gain Support Locally and Nationally
Marketing

Local Candidates Use Web Ads to Gain Support Locally and Nationally

18y Kate Kaye

Local Candidates Use Web Ads to Gain Support Local...

Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country...

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Why Brand Advocacy Matters
Marketing

Why Brand Advocacy Matters

19y Pete Blackshaw

Why Brand Advocacy Matters

Brands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? Read More...

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Everything That Can Be Digital...Is
Marketing

Everything That Can Be Digital...Is

19y Rebecca Lieb

Everything That Can Be Digital...Is

We're undergoing the fastest evolution in media consumption habits in history. So, how you gonna reach me? Read More...

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The Vertical Play in Local
Local

The Vertical Play in Local

19y Brian Wool

The Vertical Play in Local

Why are certain verticals more successful than others? Read More

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Sony Shows No Integrated Marketing Style Here
Marketing

Sony Shows No Integrated Marketing Style Here

19y Elana Anderson

Sony Shows No Integrated Marketing Style Here

If you can't get a simple integrated program like this right, don't integrate at all. Read More...

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Obama's Web Ads May Have Driven Big North Carolina Win
Marketing

Obama's Web Ads May Have Driven Big North Carolina Win

19y Kate Kaye

Obama's Web Ads May Have Driven Big North Carolina...

Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Read More...

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Marketing Pushback Hitting the Social Networks
Marketing

Marketing Pushback Hitting the Social Networks

19y Dave Evans

Marketing Pushback Hitting the Social Networks

Four tips on how marketers can avoid treating the social Web as another forum for interruption. Read More...

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Catching Up With Industry Veteran Gary Savoy, Part 2
Data insights

Catching Up With Industry Veteran Gary Savoy, Part 2

19y Anna Papadopoulos

Catching Up With Industry Veteran Gary Savoy, Part...

Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-pa...

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News Corp Launches Non-U.S. Financial Web Ad Network
Marketing

News Corp Launches Non-U.S. Financial Web Ad Network

19y Jack Marshall

News Corp Launches Non-U.S. Financial Web Ad Netwo...

Worthnet.Fox will serve advertisers outside of the U.S. market, particularly in Europe, Asia, and South America. Read More...

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The Fluid Dynamics of Branding
Marketing

The Fluid Dynamics of Branding

19y Gary Stein

The Fluid Dynamics of Branding

An online "collective experiment" reinforces how a brand belongs to the community. Read More...

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Convergence: It's Back
Marketing

Convergence: It's Back

19y Jeremy Lockhorn

Convergence: It's Back

Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Read More...

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Yahoo and WPP Announce Ad Sales Tie-up
Marketing

Yahoo and WPP Announce Ad Sales Tie-up

19y Jack Marshall

Yahoo and WPP Announce Ad Sales Tie-up

WPP Group and Yahoo have partnered to make display ad buying more efficient through Yahoo's Right Media Exchange, and develop a combined network. Read...

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A Conversation with Euro RSCG SF's Alan Burgis
Marketing

A Conversation with Euro RSCG SF's Alan Burgis

19y Anna Maria Virzi

A Conversation with Euro RSCG SF's Alan Burgis

The ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off? Read More...

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OpenSkies Readies Web Ad Launch
Marketing

OpenSkies Readies Web Ad Launch

19y Jack Marshall

OpenSkies Readies Web Ad Launch

The new British Airways premium airline worked with digital agency Web Liquid to create a Web campaign including display, search, viral and conversati...

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Behind-the-Scenes Innovations in Behavioral Targeting
Data insights

Behind-the-Scenes Innovations in Behavioral Targeting

19y Elyse Tager

Behind-the-Scenes Innovations in Behavioral Target...

Two vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? Read More...

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Twitter by Machiavelli
Marketing

Twitter by Machiavelli

19y Pete Blackshaw

Twitter by Machiavelli

A look at 16 curious personality types and behaviors emerging from Twitter-land. Read More...

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