In Europe, Mobile Channel Bucks Ad Sector Doldrums
Marketing

In Europe, Mobile Channel Bucks Ad Sector Doldrums

17y Jack Marshall

In Europe, Mobile Channel Bucks Ad Sector Doldrums

Two studies find healthy growth and signs of maturity in European mobile ad market. Read More...

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Digital Marketing Dilemmas
Marketing

Digital Marketing Dilemmas

17y Robin Neifield

Digital Marketing Dilemmas

Ten recommendations for overcoming planning obstacles in your digital approach for 2010. Read More...

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Execs & Accounts UK & EU: Adconion, i-level, Push Digital
Marketing

Execs & Accounts UK & EU: Adconion, i-level, Push Digital

17y Jack Marshall

Execs & Accounts UK & EU: Adconion, i-level, Push ...

James leaves Adconion; Fulford joins i-level; Push opens in Suffolk. Read More...

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Online Marketing's Oddballs and Misfits
Marketing

Online Marketing's Oddballs and Misfits

17y Anna Maria Virzi

Online Marketing's Oddballs and Misfits

What do an online Canadian pharmacy, a Latin American ad network, and blue condoms have in common? Read More...

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Where to Get Inspiration to Be a Great Online Marketer
Marketing

Where to Get Inspiration to Be a Great Online Marketer

17y Aaron Kahlow

Where to Get Inspiration to Be a Great Online Mark...

Start with your customers and the rest will be easy. Read More...

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EU Adopts Law Requiring User Consent for Cookies
Marketing

EU Adopts Law Requiring User Consent for Cookies

17y rumo

EU Adopts Law Requiring User Consent for Cookies

Permission will be needed for ad cookies in Europe by April 2011. Read More...

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The Merger of Social Networking and Search
Marketing

The Merger of Social Networking and Search

17y Gary Stein

The Merger of Social Networking and Search

As Google rolls out Social Search, online marketers must think about including a social marketing plan in their search plans. Read More...

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Execs & Accounts UK & EU: Yahoo, R/GA, Rubicon
Marketing

Execs & Accounts UK & EU: Yahoo, R/GA, Rubicon

17y Jack Marshall

Execs & Accounts UK & EU: Yahoo, R/GA, Rubicon

Google loses mobile search account to Yahoo; R/GA adds Longden for analytics role; Rubicon snags sales execs from MySpace and FIM. Read More...

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Four Ways to Simplify a Mobile Marketing Campaign
Marketing

Four Ways to Simplify a Mobile Marketing Campaign

17y Sean Carton

Four Ways to Simplify a Mobile Marketing Campaign

Verizon's smartphone could change the mobile marketing landscape. Read More...

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EU Proposal Could Cripple Common Web Ad Practices
Marketing

EU Proposal Could Cripple Common Web Ad Practices

17y Jack Marshall

EU Proposal Could Cripple Common Web Ad Practices

A proposed revision to EU privacy law could have a crippling effect on the online advertising industry. Read More...

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Social Media, Meet Search
Marketing

Social Media, Meet Search

17y Rebecca Lieb

Social Media, Meet Search

Search engines are getting social. Time for a new kind of link love. Read More...

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The New Age of Search Strategy
Marketing

The New Age of Search Strategy

17y Adam Cahill

The New Age of Search Strategy

Successful search strategy requires working with the three newest additions: video, Twitter, and social graph. Read More...

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AOL, Yahoo, Microsoft Sales Get Good Grades in U.K.
Marketing

AOL, Yahoo, Microsoft Sales Get Good Grades in U.K.

17y Jack Marshall

AOL, Yahoo, Microsoft Sales Get Good Grades in U.K...

A new report on media buyers' perception of media firms also gave Specific Media highest marks for overall experience. Read More...

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The Currently Mythical Unified Device
Marketing

The Currently Mythical Unified Device

17y Robin Neifield

The Currently Mythical Unified Device

What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device? Read More...

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New FTC Rule for Bloggers Has Its Limits
Marketing

New FTC Rule for Bloggers Has Its Limits

17y Anna Maria Virzi

New FTC Rule for Bloggers Has Its Limits

Mommy bloggers take note: You should worry more about your friends and followers on Facebook and Twitter than the G-men. Read More...

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Yahoo Gets Brand Boost from Sony Ericsson Flash Mob Campaign
Marketing

Yahoo Gets Brand Boost from Sony Ericsson Flash Mob Campaign

17y Jack Marshall

Yahoo Gets Brand Boost from Sony Ericsson Flash Mo...

Sony Ericsson took over the Yahoo U.K. homepage today, in an attempt to create "the world's first online flash mob," but Yahoo may have gained a brand...

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Why Brands Should Consider a Facebook App
Marketing

Why Brands Should Consider a Facebook App

17y Gary Stein

Why Brands Should Consider a Facebook App

Follow the FarmVille example. Read More

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The FTC's 'Big Blogger' Is Actually Our Friend
Marketing

The FTC's 'Big Blogger' Is Actually Our Friend

17y Sean Carton

The FTC's 'Big Blogger' Is Actually Our Friend

Pay-for-endorsement rules won't put a damper on your marketing. Here's why. Read More...

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Online Spend: Up or Down?
Marketing

Online Spend: Up or Down?

17y Rebecca Lieb

Online Spend: Up or Down?

Online advertising may be in decline. But online marketing is thriving. Read More...

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U.S. Consumers on U.K. Sites Are Untapped Market for Advertisers
Marketing

U.S. Consumers on U.K. Sites Are Untapped Market for Advertisers

17y Jack Marshall

U.S. Consumers on U.K. Sites Are Untapped Market f...

Wealthy U.S. business users are flocking to U.K. news sites, representing a relatively untapped market for advertisers. Read More...

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How to Do Social Marketing in Heavily Regulated Industries
Marketing

How to Do Social Marketing in Heavily Regulated Industries

17y Augustine Fou

How to Do Social Marketing in Heavily Regulated In...

Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Read More...

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Interactive Marketing 101: Q&A
Marketing

Interactive Marketing 101: Q&A

17y Robin Neifield

Interactive Marketing 101: Q&A

Answers to the most common questions from clients just getting started in digital marketing. Read More...

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Why Facebook and Twitter Won't Kill E-Mail
Marketing

Why Facebook and Twitter Won't Kill E-Mail

17y Anna Maria Virzi

Why Facebook and Twitter Won't Kill E-Mail

E-mail marketing continues to evolve and its practitioners are eager to innovate and tap emerging channels. Read More...

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In YouTube Deal, Channel 4 to Sell Ads in Its Own and Third Party Content
Marketing

In YouTube Deal, Channel 4 to Sell Ads in Its Own and Third Party Content

17y Jack Marshall

In YouTube Deal, Channel 4 to Sell Ads in Its Own ...

The deal opens up premium online video inventory which Channel 4 sales teams will package and sell direct to agencies and advertisers, sharing a porti...

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Why Mainstream Media, Your Boss, and Others Are Playing Catch Up
Marketing

Why Mainstream Media, Your Boss, and Others Are Playing Catch Up

17y Aaron Kahlow

Why Mainstream Media, Your Boss, and Others Are Pl...

Experienced online marketers must be patient when dealing with newbies. Read More...

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How Social Media Is Changing Media Planning
Marketing

How Social Media Is Changing Media Planning

17y Gary Stein

How Social Media Is Changing Media Planning

In social media, a marketing message can be modified as it's passed around. That's a scary and exciting thought. Read More...

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Eleven Lessons Mobile Marketers Can Learn From Search
Marketing

Eleven Lessons Mobile Marketers Can Learn From Search

17y Sean Carton

Eleven Lessons Mobile Marketers Can Learn From Sea...

So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party. R...

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