Digital revenues, poised to comprise 25 percent of the firm's total revenues by 2010, are softening the blow. Read More...
View articleNews Int'l Shifts Sales Team; Rapp Grabs Agency.com's Marsh; HMDG and Vizeum Get Condé Gig Read More...
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View articleExtraordinary sections on metrics and measurement are what the book, "Social Media Marketing: An Hour a Day," a must-have for marketers. Read More...
View articleRussian regulatory body the Federal Anti-monopoly Service has refused to let Google acquire ad agency ZAO Begun in a proposed $140 million deal. Read ...
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View articleAs part of the measurement firm's global expansion, its presence in Russia has grown significantly. Read More...
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View articleThis whole social networking thing is beginning to make some sense. Read More...
View articleThe search firm said its decision to allow gambling ads in the U.K. was not prompted by a need for more ad reveunue during the economic downturn. Read...
View articleProviding a means to preserve revenue and margins, increase efficiency, or reduce costs always has a place -- especially when times are tough. Read Mo...
View articleThe coming merger of NYTimes.com with the International Herald Tribune site is aimed at providing advertisers with greater audience reach, enhanced in...
View articleTravel sees ROI in online advertising versus other media, and marketers plan to watch their spending. Read More...
View articleThree DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...
View articleIn the past three months, U.K. advertising budgets have been cut more drastically than at any other point in the past nine years, according to a new r...
View articleNott to Leave .FOX; Woot! Gets Playboy Action; AdLink Loses Managing Director Read More...
View articleWhy marketing to people out of their homes -- and in the company of others -- differs from other digital marketing. Second of a two-part series. Read ...
View articleParticipation operates under many forms and guises. So how should it be measured? Read More...
View articleAn invitation to a very happening party. Are you ready to swing? Read More...
View articleThe U.K. internet spend grew its market share to 19 percent in the first half. Read More...
View articleFive things to remember about venturing into a community and dealing with comments about your brand. Read More...
View articleThe Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technolog...
View articleDigital businesses have a legacy of living and dying without government interference. Why start now? Read More...
View articleThe U.S. presidential debate provides insights into how to integrate digital experiences and live events. Read More...
View articleThe tests will follow months of delays, and come as controversy swirls around the targeting approach in the U.K. and U.S. Read More...
View article.Fox Promotes; Publicis France Hires; Agency.com Grabs Proximity Man Read More...
View articleApple's iPhone and T-Mobile's Android phone include GPS capabilities, making location-based advertising that actually works a reality. It's time for m...
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