Imagine how the game would change if standard media buys were offset with discounts based on the tone and velocity of a quantifiable online conversati...
View articleHow can a blog do to promote a company? Best practices, gleaned from the blogging trenches. Read More...
View articleThe media landscape is fracturing like a plate glass window hit by a trashcan. If you deliver commercial messages to targeted audiences, you should be...
View articleAd inventory is becoming a hot commodity. Publishers are rushing to create more. Is an ad glut inevitable? Read More...
View articleHome Internet connections will soon be built for up to three times the current speed of cable and DSL. Read More...
View articleSo much cookie-cutter advertising. Where's the emotion? Read More...
View articleMany impressions are delivered to a small part of the audience, and a few impressions are delivered to a large part of the audience. It's an inefficie...
View articleClicks and conversions don't suffice as metrics data in an increasingly wired world. Read More...
View articleFather Bernard is a monk on a mission -- and a marketing magician. Read More...
View articleBest practices for word-of-mouth marketing? You can't harvest insight until you ask the right questions. Read More...
View articleUsers are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Read More...
View articleEasy, personalized video-to-go has arrived. Read More
View articleThe obstacles are daunting, but so are the consequences of ignoring today's realities. Read More...
View articleWith fewer sites using pops, the site environment looks cleaner. Let's take it to the next level. Read More...
View articleSavvy consumer marketers targeting the gaming demographic should consider adding video games to their marketing mix. Read More...
View articleRSS as an alternative to e-mail marketing isn't as black and white as you might think. Read More...
View articleTechnology allows some really fun things in online advertising. Does 'can' equal 'should'? Read More...
View articleCannes in your computer? Indie filmmakers' new marketing tool. Read More...
View articleIntegrate specific language into your brand and own those words. You may just achieve 'Absolut Perfection.' Read More...
View articleThe path to sustainable business success lies somewhere between hype and humility. Read More...
View articleMore and more consumers search for a product immediately after seeing a commercial for it. Be ready. Read More...
View articleWhat is alternate reality gaming? What's in it for marketers? Read More...
View articleThink anti-obesity crusaders will ignore online marketing? Fat chance. Read More...
View articleParents and teenagers agree teens aren't careful enough online. Read More...
View article