In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...
View articleThe world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Read More...
View articleWhen launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the pres...
View articleThe coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Rea...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleThe company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...
View articleBased on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
View articleFollowing a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight o...
View articleWhat are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...
View articleOnline-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...
View articleThese three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve y...
View articleBanner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...
View articleWhen on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...
View articleWhen communicating content marketing terms to clients, the key is to keep it simple. Read More...
View articleCoca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...
View articleComing up with new content marketing ideas month after month can be difficult, so here are eight ways to brainstorm like a pro. Read More...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during November of this year. Read More...
View articleHow can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleIn this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...
View articleHappy Thanksgiving from all of us here at ClickZ! Read More...
View articleNikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleAlthough we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Read More...
View articleA trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...
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