So far, the campaign features a microsite and Facebook content, as well as a teaser video. Read More...
View articleNissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...
View articleThe video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells a...
View articleThe brand wants 60-second videos from fans highlighting what is unique about them. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleThe organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...
View articleKool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleThe promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...
View articleThirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Read More...
View articleColgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Read More...
View articleThe weight loss brand's new campaign, Get What You Really Want, targets women with humor. Read More...
View articleWith the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Read Mo...
View articleThe platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Read More...
View articleThe online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Read...
View articleClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers...
View articleWith the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds. Read More...
View articleYou shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and us...
View articleConsider these three digital marketing strategies to tackle a slow economy. Read More...
View articleCan the industry move beyond hand-crafted placements to get the scale marketers need? Read More...
View articleTo avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Read More...
View articleThe banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Read M...
View articleThe promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...
View articleThree more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...
View articleThe promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Read More...
View articleFacebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...
View article#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...
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