What makes our columnist cranky -- and cranked up -- about online marketing's prospects in a new year. Read More...
View articleNow that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? Read More...
View articleWe're looking at a year of huge expansion in video, mobile, and user-generated content. Read More...
View articleA soon-to-debut service pays consumers to view ads and charges advertisers only if their ads are seen. Read More...
View articleWhat's making online marketers happy, and what's keeping them up at night. Read More...
View articleHow are advertisers faring? In advertising speak, "Pony up early and heavily if you want to have any impact whatsoever." Read More...
View articleEight podcasts to help you keep up with the advertising industry Read More...
View articleTwo companies are using polls in different ways, both of which are helping advertisers. Read More...
View articleHispanics are going online in staggering numbers. Do you know how to reach them? Read More...
View articleSeventy-seven percent of home buyers use the Web as their primary source, but only 15 percent of agents spend ad money online. Read More...
View articleA new format from snap2eyes allows thrifty advertisers to get more bang for their buck. Read More...
View articleYouTube may be hot, but there are plenty of other options out there. If video planning is on your radar, check out the competition. Read More...
View articleEveryone would benefit if ad reports and Web analytics reports were better paired and analyzed. Read More...
View articleDriving viewers from TV to the Web, and back again. Read More
View articlePiggybacking can be a smart way to ensure just a little more bang for the buck. But a lot depends on the actual ad campaign. Read More...
View articleFilm and TV companies have made the jump to online video distribution. Now let's take it a step further. Read More...
View articleThe future of DMO and CVB online marketing calls for a blend of tactics, both on and off the Web site. Read More...
View articleThe YouTube audience is huge and highly engaged. You owe it to your brand to consider how to leverage it. Read More...
View articleSocial media must be treated as an entirely different type of online ad buy. Read More...
View articleOnline video may bring pizzazz to Web advertising, but don't underestimate the power of relevant text messages. Read More...
View articleA few considerations when planning the online component of a cross-media campaign. Read More...
View articleGoogle's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part two of a series. Read More...
View articleThe opportunities, and pitfalls, of advertising on the fast-growing social network. Read More...
View articleGoogle's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part one of a series. Read More...
View article