SMG has dibs on addressable TV ad inventory at national scale. Read More...
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View articleWe have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...
View articleThis holiday season, companies are aiming their digital advertising efforts at online games. Read More...
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View articleIn a cautious online marketing effort, Simmons Jewelry Co. places nationwide display and audio ads on music site Pandora. Read More...
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View articleMove comes as location-based service integrates with Foursquare and Facebook Places. Read More...
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View articleAdvertisers can now allow users to skip pre-roll ads, or to choose which ad they would prefer to watch. Read More...
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View articleDSP is prevented from accessing real-time inventory after violating Google's exchange policies. Read More...
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View articleAOL hires former Yodle sales exec Mike DeLuca to fill new local sales post. Read More...
View articleRetailers in both the U.K and the U.S. are hoping to capitalize on spending through mobile devices in the run-up to Christmas. Read More...
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