Last-Minute Media Buying
Media

Last-Minute Media Buying

19y Hollis Thomases

Last-Minute Media Buying

A four-step plan for media buyers under pressure to place hurry-up campaigns. Read More...

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Typology of Information Communication Technology Users
Data insights

Typology of Information Communication Technology Users

19y Enid Burns

Typology of Information Communication Technology U...

Ten groups emerge in a study of attitudes towards Internet communication technology in modern life. Read More...

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An Open Letter to YouTube
Media

An Open Letter to YouTube

19y Ian Schafer

An Open Letter to YouTube

Unsolicited advice from an advertiser who's a consumer, too. Read More...

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Break Those Old Media Buying Habits
Media

Break Those Old Media Buying Habits

19y Tessa Wegert

Break Those Old Media Buying Habits

New online advertising strategies may deliver more value for clients than traditional marketing methods. Read More...

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Yahoo's Commitment to Mobile
Media

Yahoo's Commitment to Mobile

19y Laura Marriott

Yahoo's Commitment to Mobile

With its new campaign, Yahoo hopes to drive brand investment in mobile. Read More...

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Pros and Cons of Google and DoubleClick
Media

Pros and Cons of Google and DoubleClick

19y Harry Gold

Pros and Cons of Google and DoubleClick

What could the Google acquisition of DoubleClick mean for you? Read More...

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Remarkable and Branded User-Generated Video
Media

Remarkable and Branded User-Generated Video

19y Dorian Sweet

Remarkable and Branded User-Generated Video

Is it possible to merge user-generated and brand-generated content? Read More...

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Meet Your Local Reps
Media

Meet Your Local Reps

19y Tessa Wegert

Meet Your Local Reps

You know those reps from your local radio station and hometown paper? You're going to be seeing a lot more of them. Read More...

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Do Traditional Agencies Still Snub Search?
Media

Do Traditional Agencies Still Snub Search?

19y Hollis Thomases

Do Traditional Agencies Still Snub Search?

Big ad agencies and their efforts to embrace the search marketplace. Read More...

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Rich Media [at] Google.com?
Media

Rich Media [at] Google.com?

19y Ian Schafer

Rich Media [at] Google.com?

Why some calculated moves may have us all serving rich media through the search giant. Read More...

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Social Voting Sites Demystified
Media

Social Voting Sites Demystified

19y Tessa Wegert

Social Voting Sites Demystified

A new breed of networking sites lets users vote on content. Should you place ads on them? Read More...

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2D Codes: Coming to a Phone Near You
Media

2D Codes: Coming to a Phone Near You

19y Laura Marriott

2D Codes: Coming to a Phone Near You

Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Read More...

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Where Are You Spending Your Clients' Money?
Media

Where Are You Spending Your Clients' Money?

19y Harry Gold

Where Are You Spending Your Clients' Money?

Online media buying budgets are growing. Where's all that money being spent? Read More...

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The Advertising Interocracy
Media

The Advertising Interocracy

19y Dorian Sweet

The Advertising Interocracy

Who should run the Web? Read More

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Could Facebook Become the New MySpace?
Media

Could Facebook Become the New MySpace?

19y Tessa Wegert

Could Facebook Become the New MySpace?

Now that it's open to the public, Facebook is filled with new faces -- and with new demographics for media buyers. Read More...

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Agencies Implications in Mobile Advertising, Part 2
Media

Agencies Implications in Mobile Advertising, Part 2

19y Hollis Thomases

Agencies Implications in Mobile Advertising, Part ...

Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part two of a series. Read More...

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Google Local: For More Than Just Local Businesses
Media

Google Local: For More Than Just Local Businesses

19y Tessa Wegert

Google Local: For More Than Just Local Businesses

Virtually every sort of business can benefit from Google's local offerings Read More...

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Targeting a Specific Mobile Demographic
Media

Targeting a Specific Mobile Demographic

19y Laura Marriott

Targeting a Specific Mobile Demographic

Segmentation and diversity are driving mobile marketing and content. Read More...

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Capitalize on the View
Media

Capitalize on the View

19y Harry Gold

Capitalize on the View

How to make the best of view-based data and prevent double counting. Read More...

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Online Bravery, Offline Arrogance
Media

Online Bravery, Offline Arrogance

19y Dorian Sweet

Online Bravery, Offline Arrogance

Time to stop playing a new game with an old strategy. Read More...

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Customized Ad Content Sounds Great
Media

Customized Ad Content Sounds Great

19y Tessa Wegert

Customized Ad Content Sounds Great

A music discovery service allows users to create custom Internet radio stations... and advertisers to create customized campaigns. Read More...

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Agency Implications in Mobile Advertising, Part 1
Media

Agency Implications in Mobile Advertising, Part 1

19y Hollis Thomases

Agency Implications in Mobile Advertising, Part 1

Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part one of a series. Read More...

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It's 11 O'Clock. Do You Know Where Your Ad Is?
Media

It's 11 O'Clock. Do You Know Where Your Ad Is?

19y Ian Schafer

It's 11 O'Clock. Do You Know Where Your Ad Is?

What we may be forgetting in the race to perfect video advertising. Read More...

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Media Intermediaries
Media

Media Intermediaries

19y Tessa Wegert

Media Intermediaries

Media may be fragmenting, but the result needn't be fragmented media campaigns. Read More...

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Marketing Through Common Short Codes
Media

Marketing Through Common Short Codes

19y Laura Marriott

Marketing Through Common Short Codes

Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Read More...

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Why Online Must Lead Offline Campaigns
Media

Why Online Must Lead Offline Campaigns

19y Harry Gold

Why Online Must Lead Offline Campaigns

The next online/offline integration wave will occur on the data level. Read More...

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Tech and Price Hinders Mobile Web Adoption
Data insights

Tech and Price Hinders Mobile Web Adoption

19y Enid Burns

Tech and Price Hinders Mobile Web Adoption

Broadband users, many of whom are early Internet adopters, resist using mobile phones to access the Internet due to technology and pricing hurdles. Re...

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