The Rich Media Guide to Gift Giving
Media

The Rich Media Guide to Gift Giving

22y Rob Graham

The Rich Media Guide to Gift Giving

A rich media gift guide for marketers who aren't necessarily rich themselves. Read More...

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Case Study: GuruNet
Media

Case Study: GuruNet

22y Tessa Wegert

Case Study: GuruNet

Does your media supplier help or hinder your cause? Read More

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Paid Subscription Blogging, Part 2
Media

Paid Subscription Blogging, Part 2

22y Vin Crosbie

Paid Subscription Blogging, Part 2

Will readers pay to read blogs? Can bloggers successfully charge subscription fees? Professional bloggers weigh in. Part two of a two-part series. Rea...

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Wanted: Interactive Planners -- Pronto!
Media

Wanted: Interactive Planners -- Pronto!

22y James Hering

Wanted: Interactive Planners -- Pronto!

New business is pouring in. Dust off the old 'help wanted' shingle. Read More...

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Cell Phone Courtesy Lacking
Data insights

Cell Phone Courtesy Lacking

22y Robyn Greenspan

Cell Phone Courtesy Lacking

Anyone who has had to overhear private conversations in public places won't find this research surprising. Read More...

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Who's That Ad?
Media

Who's That Ad?

22y Tessa Wegert

Who's That Ad?

Too much teasing tickles online audiences the wrong way. Read More

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Thoughts on the Planning Season
Media

Thoughts on the Planning Season

22y Mark Redetzke

Thoughts on the Planning Season

This year, online's competitive edge may finally emerge. Read More...

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Avoid Haphazard Media Buying
Media

Avoid Haphazard Media Buying

22y Tessa Wegert

Avoid Haphazard Media Buying

Ensure you reach the right audience and deliver on time -- even when marketing under the gun. Read More...

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20/20 Targeting
Media

20/20 Targeting

22y James Hering

20/20 Targeting

Automating creative optimization. Read More

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Wireless Industry Spurs Upgrade Trend
Data insights

Wireless Industry Spurs Upgrade Trend

22y Robyn Greenspan

Wireless Industry Spurs Upgrade Trend

Everybody wins: handheld manufacturers sell more units, service providers gain more subscribers, and customers report higher satisfaction rates. Read ...

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Making Believers of Online Ad Skeptics
Media

Making Believers of Online Ad Skeptics

22y Tessa Wegert

Making Believers of Online Ad Skeptics

How online buyers and planners can dispel the doubts. Read More...

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The Interactive Imagination: Storytellers Need Not Apply
Media

The Interactive Imagination: Storytellers Need Not Apply

22y Len Ellis

The Interactive Imagination: Storytellers Need Not...

Why big agencies don't get interactive -- and why they probably never will. Read More...

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Let's Talk About Us
Media

Let's Talk About Us

22y Susan Solomon

Let's Talk About Us

The ubiquitous 'About Us' page -- reconsidered. Read More

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Down On the Farm
Media

Down On the Farm

23y Mark Redetzke

Down On the Farm

Rural South Dakota: who's the Luddite? Our own interactive agency media buyer. Read More...

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Wireless Gaining Subscribers Worldwide
Data insights

Wireless Gaining Subscribers Worldwide

23y Robyn Greenspan

Wireless Gaining Subscribers Worldwide

The untethered life holds great appeal as the number of global subscribers to wireless mobile, messaging, and Internet services grows. Read More...

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Product Placement in Peril?
Media

Product Placement in Peril?

23y Tessa Wegert

Product Placement in Peril?

Will the FCC place limits on product placement? Not to worry. Ample opportunities abound for subtle advertising, online and off-. Read More...

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Targeting Good Behavior
Media

Targeting Good Behavior

23y James Hering

Targeting Good Behavior

Behavioral targeting: why, how and where. Read More

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What's Rich About Rich Media?
Media

What's Rich About Rich Media?

23y Rob Graham

What's Rich About Rich Media?

In search of a definition... not as easy as you might think. Read More...

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The Occasional e-Newsletter
Media

The Occasional e-Newsletter

23y Tessa Wegert

The Occasional e-Newsletter

Time to rewrite that e-newsletter rule. The best publishing schedule could be no schedule at all. Read More...

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Paid Subscription Blogging, Part 1
Media

Paid Subscription Blogging, Part 1

23y Vin Crosbie

Paid Subscription Blogging, Part 1

Will readers pay to read blogs? Can bloggers successfully charge subscription fees? Professional bloggers weigh in. Part one of a two-part series. Rea...

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Can Viral Activism Vitalize Democracy?
Media

Can Viral Activism Vitalize Democracy?

23y Len Ellis

Can Viral Activism Vitalize Democracy?

Pros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Read More...

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Hub Media Strategy
Media

Hub Media Strategy

23y Mark Redetzke

Hub Media Strategy

The Web as the center of a communications plan. It's smart. It works. So why are agencies spinning their wheels? Read More...

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Sounds Like A Great Idea
Media

Sounds Like A Great Idea

23y Tessa Wegert

Sounds Like A Great Idea

Audio branding isn't just for TV or radio. Read More

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Targeting, Australian-Style
Media

Targeting, Australian-Style

23y James Hering

Targeting, Australian-Style

Can Boomerang bring customers back? Read More

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WhenU's Win: How Will Buyers React?
Media

WhenU's Win: How Will Buyers React?

23y Tessa Wegert

WhenU's Win: How Will Buyers React?

Just when you thought you'd heard the last of contextual advertising, it's back in the spotlight. Read More...

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Get in the Game for Gen Y-Targeted Sites
Media

Get in the Game for Gen Y-Targeted Sites

23y Susan Solomon

Get in the Game for Gen Y-Targeted Sites

Games are the cultural glue of the generation now coming of age. To get them, first get gaming. Read More...

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MP3s, Plagiarism, and the Future of Knowledge
Media

MP3s, Plagiarism, and the Future of Knowledge

23y Len Ellis

MP3s, Plagiarism, and the Future of Knowledge

Petty thieves, cheaters, and much greater danger in the new knowledge environment. Read More...

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