Although reaching a doctor via a medical site would seem to make sense, a new theory says that approach isn't the most effective. Read More...
View articleInternet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...
View articleStudies are showing that media people believe we need better systems for measuring online advertising. But who are these media people being surveyed? ...
View articleMore than 21 million Americans will be using public WLANs in 2007, attracted by the cheap and superfast remote Internet access provided in airports, s...
View articleThe pitch is alive and well, but the rituals surrounding it have changed to match the current tough times. Here are some ideas to make it work for you...
View articleWhen you're doing business with someone who promises to keep your deal "under the radar," take care that your credibility doesn't get blown out of the...
View articleIt's been said that broadband has to be sold to consumers based on its applications, not its speed. A survey by Sage Research examined which high-spee...
View articleWhat is it about Super Bowl ads that make them must-watch marketing messages? And can interactive advertising replicate that experience? Read More...
View articleWhat's next for your site? Your users are probably telling you. Are you listening? Read More...
View articleWhen the almighty dollar owns the top slot of search engine results, does anyone win? Read More...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleThe providers of wireless devices and services need to do a better job of explaining their benefits to potential customers, according to research by C...
View articleFrom Super Great to Super Boring -- the dot-com fallout takes its toll on America's favorite Bowl. Read More...
View articleAmong North American residential broadband customers, cable access has been the popular way to speed up their Internet access, but DSL is making some ...
View articleBroadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleIt's been the mantra since the advent of the Internet, but some people still don't get it. Interactive marketing is all about user choice, and compani...
View articleMedia buyers, take note: The focus has shifted from vowels to a consonant. 'M' is for 'mobile.' Bye-bye, desktop? Read More...
View articleIf you think big, successful online media properties got that way because they offer great customer service, think again. Read More...
View articleNearly all of the respondents to a Nokia-sponsored survey on mobile marketing agreed it would be more widely embraced if it provided a benefit such as...
View articleIt's a mighty strong call to action and a potential offline branding opportunity. Coupons deserve advertisers' attention. Read More...
View articleConsumer adoption of wireless and broadband services could mark what Forrester Research calls "the beginning of the end for conventional telecommunica...
View articleA lack of good content may not get you dumped by your significant other, but it may cause your customer to break off your relationship. Read More...
View articleHere in the world of online, we're the Cinderella of the medium, except there's no Fairy Godmother to pretty us up so the advertising princes fall in ...
View articleWhether you call them "floating" ads, "takeover" ads, or "vokens," these dramatic placements are gaining ground. Read More...
View articleThings are tough for a lot of folks during these economic times. Still, some are doing better than others. How do you reach those affluent people? Onl...
View articleIt turns out that the Internet is subject to the same daypart variations as are traditional media -- a finding that has important implications for med...
View articleRates for consumer broadband Internet service rose steadily throughout 2001, climbing to their highest levels on record by the end of the year, accord...
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