United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund hum...
View articleGoogle is running an ad-free Internet experiment that could challenge its own ad-funded business model. Read More...
View articleA new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articleKraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleIn an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleAs mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Read More...
View articleNew data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Read Mo...
View articleCoupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream...
View articleAdvertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...
View articleNative advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...
View articleThe ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Read More...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleCreating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...
View articleThe Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...
View articleMobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...
View articleIt's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...
View articleNew research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...
View articleMany of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleBritish department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of init...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleProgrammatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleWhich is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Read More...
View article