Facebook's 'Were Here' Feature Exposes Mobile Buzz
Ecommerce

Facebook's 'Were Here' Feature Exposes Mobile Buzz

13y Christopher Heine

Facebook's 'Were Here' Feature Exposes Mobile Buzz

Large retailers need to call their Facebook reps. Read More...

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QR Code Scans Skyrocket in Q2 2012
Media

QR Code Scans Skyrocket in Q2 2012

13y Daniel Mickens

QR Code Scans Skyrocket in Q2 2012

Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Read More...

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56% Plan to Use Social Media Analytics in 2012
Media

56% Plan to Use Social Media Analytics in 2012

13y Team ClickZ

56% Plan to Use Social Media Analytics in 2012

Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...

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SoLoMo in Asia and 2013 Mobile Predictions [Video]
Asia

SoLoMo in Asia and 2013 Mobile Predictions [Video]

13y Adaline Lau

SoLoMo in Asia and 2013 Mobile Predictions [Video]

Amobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video. Read More...

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Your Guide to Surviving Life in the 'Appmosphere'
Media

Your Guide to Surviving Life in the 'Appmosphere'

13y Jeanniey Mullen

Your Guide to Surviving Life in the 'Appmosphere'

And a question about the future. Read More

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RTB: Blessing or Curse? [Video]
Asia

RTB: Blessing or Curse? [Video]

13y Adaline Lau

RTB: Blessing or Curse? [Video]

Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Read More...

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Top Columns in May, June: Mobile Marketing Starts Trending
Asia

Top Columns in May, June: Mobile Marketing Starts Trending

13y Adaline Lau

Top Columns in May, June: Mobile Marketing Starts ...

Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June. Read More...

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Velocity World Media Teams Up With Zoom Media
Media

Velocity World Media Teams Up With Zoom Media

13y Lisa Lacy

Velocity World Media Teams Up With Zoom Media

The partnership will enable the companies to target B2B and B2C audiences. Read More...

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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Ad Industry Metrics

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

13y James Dohnert

63 Percent of Mobile Video Viewing Occurs at Home,...

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...

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Marketing the Mayan Apocalypse
Media

Marketing the Mayan Apocalypse

13y Tessa Wegert

Marketing the Mayan Apocalypse

A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes you...

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ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Crazy'
Media

ClickZ Catches Up With IAB's Anna Bager: 'Users Are Consuming Video Like Cr...

13y Mary Lisbeth D'Amico

ClickZ Catches Up With IAB's Anna Bager: 'Users Ar...

ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Read M...

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Is 2013 the Year of Mobile Video?
Media

Is 2013 the Year of Mobile Video?

13y Anna Bager

Is 2013 the Year of Mobile Video?

The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Read More...

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Digital Strategy Decisions
Asia

Digital Strategy Decisions

13y Christian Arno

Digital Strategy Decisions

Consider this approach to planning your digital strategy. Read More...

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PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes
Media

PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes

13y Michael Shashoua

PuzzleSocial Promotes Brands With 'Game-Show' Leve...

PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle ga...

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Moving Away From Clicks
Display Advertising

Moving Away From Clicks

13y Larry Allen

Moving Away From Clicks

It's time to focus on metrics that matter. Read More

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MSP Airport Seeks to Lighten Travel With Digital Apps
Media

MSP Airport Seeks to Lighten Travel With Digital Apps

13y Mary Lisbeth D'Amico

MSP Airport Seeks to Lighten Travel With Digital A...

The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul A...

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How to Choose an Online Video Platform
Media

How to Choose an Online Video Platform

13y Mike Dodge

How to Choose an Online Video Platform

Publishers can overcome these three typical challenges. Read More...

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Holiday Marketing Traditions, Old and New
Media

Holiday Marketing Traditions, Old and New

13y Tessa Wegert

Holiday Marketing Traditions, Old and New

Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...

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Will the Wall Street Model Hit Ad Tech As Well?
Financial Services

Will the Wall Street Model Hit Ad Tech As Well?

13y Alan Cutter

Will the Wall Street Model Hit Ad Tech As Well?

Who will be working in digital ad tech in the future? And who is being hired right now? Read More...

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Mobile + E-Commerce = Love Story
Asia

Mobile + E-Commerce = Love Story

13y Ohad Hecht

Mobile + E-Commerce = Love Story

Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Read More...

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Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego
Media

Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

13y Susan Kuchinskas

Analyzing Ads and Content Together Is a Revenue Wi...

U-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, th...

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Evolve Media Launches Native Advertising Product
Media

Evolve Media Launches Native Advertising Product

13y Lisa Lacy

Evolve Media Launches Native Advertising Product

Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...

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TRUSTe Powers Privacy for Millennial Mobile Ads
Media

TRUSTe Powers Privacy for Millennial Mobile Ads

13y Susan Kuchinskas

TRUSTe Powers Privacy for Millennial Mobile Ads

Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...

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77% of Brands Aren't Using Online Video Advertising
Ad Industry Metrics

77% of Brands Aren't Using Online Video Advertising

13y James Dohnert

77% of Brands Aren't Using Online Video Advertisin...

A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...

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Millennial Brain Responds Differently to Digital Media
Media

Millennial Brain Responds Differently to Digital Media

13y Susan Kuchinskas

Millennial Brain Responds Differently to Digital M...

Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...

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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Media

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

13y Hollis Thomases

Premium vs. Programmatic Ad Sales: Can Both Coexis...

A look at where the future of online media buying is going. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

13y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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