The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleGoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take adv...
View articleIncorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...
View articleThe campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partn...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleApple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleYouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hung...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleBased on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...
View articleThe tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleIt's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...
View articleCan Yahoo really launch a viable competitor to Google's YouTube? Read More...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleMarketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Read More...
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