One minute with: Paul Lyonette @ YuMe
Media

One minute with: Paul Lyonette @ YuMe

11y Huw Jenkins

One minute with: Paul Lyonette @ YuMe

This week’s unmasked marketer is Paul Lyonette, UK Country Manager at YuMe. Lyonette is a positive go-getter that struggles to wake up, but once alive...

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Twitter hunting for UK’s first consumer marketer
Media

Twitter hunting for UK’s first consumer marketer

11y Huw Jenkins

Twitter hunting for UK’s first consumer marketer

In a bid to double advertising revenues year on year, Twitter is hiring a senior marketer to lead its strategic development, execution and measurement...

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Secret Sessions founder appointed creative director of PopShackTV
Media

Secret Sessions founder appointed creative director of PopShackTV

11y Huw Jenkins

Secret Sessions founder appointed creative directo...

PopShack, the music network and development label focused on native YouTube talent, has announced the appointment of Harriet Jordan-Wrench as Creative...

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Facebook crowned 1st in top 10 best tech companies for internships
Media

Facebook crowned 1st in top 10 best tech companies for internships

11y Leighann Morris

Facebook crowned 1st in top 10 best tech companies...

Go tech industry! According to Glassdoor's annual Highest Rated Companies for Internships Report, which crowned Facebook its winner, 12 out of the top...

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Transparency concerns stunt programmatic investment
Media

Transparency concerns stunt programmatic investment

11y Lucinda Beeman

Transparency concerns stunt programmatic investmen...

Some 65% of marketers said they consider the lack of financial transparency a major barrier to increased investment in programmatic, according to new ...

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UK 'green lights' driverless cars
Disruptive MarTech

UK 'green lights' driverless cars

11y Huw Jenkins

UK 'green lights' driverless cars

The UK government has given the 'green-light' to public trials of AI-led vehicles, in a bid to become a world leader in driverless tech. Read More...

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Target departs traditional Grammys format to make history with live ad gig
Acquisition

Target departs traditional Grammys format to make history with live ad gig

11y Huw Jenkins

Target departs traditional Grammys format to make ...

In a bid to bring viewers #moremusic during America’s biggest music event, the ad promoted the release of Target's exclusive deluxe edition of Imagine...

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Online Vs offline shopping (Infographic)
Media

Online Vs offline shopping (Infographic)

11y Huw Jenkins

Online Vs offline shopping (Infographic)

Take a look at this infographic put together by Nextopia discussing why people prefer online shopping - finding that consumers appreciate online's com...

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#JeSuisCharlie trends as thousands flock to support Charlie Hebdo victims
Insights

#JeSuisCharlie trends as thousands flock to support Charlie Hebdo victims

11y Huw Jenkins

#JeSuisCharlie trends as thousands flock to suppor...

As France respects a national period of mourning following the brutal attack on French magazine Charlie Hebdo this week, thousands take to Twitter to ...

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Google eclipses Russia’s economy following rouble crash
Media

Google eclipses Russia’s economy following rouble crash

11y Huw Jenkins

Google eclipses Russia’s economy following rouble ...

Russia’s stock market is now worth $325bn while Google is valued at more than $340bn according to Bloomberg. Read More...

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Merry Christmas from .rising, see you in 2015!
Headline News

Merry Christmas from .rising, see you in 2015!

11y Huw Jenkins

Merry Christmas from .rising, see you in 2015!

Just a quick post to let you know we're off on our winter break (eating turkey and playing scrabble with Grandma) but we'll be back in 2015 ready to b...

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Google to warn users about data risks
Insights

Google to warn users about data risks

11y Huw Jenkins

Google to warn users about data risks

Google is considering whether to warn web browsers that their data is at risk every time they visit a site that doesn't use the “HTTPS” system. Read M...

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Sainsbury's and Tesco set aside trolleys in Christmas ad parody
Media

Sainsbury's and Tesco set aside trolleys in Christmas ad parody

11y Huw Jenkins

Sainsbury's and Tesco set aside trolleys in Christ...

Cabbage-ball unites fierce supermarket rivals Sainsbury's and Tesco in this parody of Sainsbury's much-talked about First World War ad. Read More...

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What’s your marketing moment of 2014? (Poll)
Media

What’s your marketing moment of 2014? (Poll)

11y Huw Jenkins

What’s your marketing moment of 2014? (Poll)

Here at .rising we've whittled down our favourite moments, from the biggest fails to the most intelligent social responses. Help us find the best mark...

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The real meaning behind the most popular brand names (Infographic)
Media

The real meaning behind the most popular brand names (Infographic)

11y Leighann Morris

The real meaning behind the most popular brand nam...

Which ones do you know? In the most interesting infographic we've come across for a while, find out which brands take their names from ancient mytholo...

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Yik Yak, anonymous messaging app, raises $62 million
Media

Yik Yak, anonymous messaging app, raises $62 million

11y Leighann Morris

Yik Yak, anonymous messaging app, raises $62 milli...

Yik Yak, officially launched in October 2013 by two recent graduates of Furman University in South Carolina, lets users anonymously post messages on a...

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Will marketers bring home the bacon in 2015? (Infographic)
Media

Will marketers bring home the bacon in 2015? (Infographic)

11y Huw Jenkins

Will marketers bring home the bacon in 2015? (Info...

In the wise words of King Curtis, bacon is good for us. So how many more rashers of the good stuff can marketers expect to take home next year? Read M...

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The hidden meaning behind logos (Infographic)
Media

The hidden meaning behind logos (Infographic)

11y Leighann Morris

The hidden meaning behind logos (Infographic)

Logos provide an important visual connection to the wider world. As consumers we identify with them, form a relationship with their story and grow alo...

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Your Digital Marketing Road-Map (Infographic)
Media

Your Digital Marketing Road-Map (Infographic)

11y Leighann Morris

Your Digital Marketing Road-Map (Infographic)

A much-needed infographic, which presents the essential components of an effective marketing plan, focusing on the areas that need to be considered in...

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How much is the McDonald's brand worth?
Media

How much is the McDonald's brand worth?

11y Huw Jenkins

How much is the McDonald's brand worth?

McDonald's is the world's most valuable fast food brand, raking in £28.1bn in 2013 alone. But what other valuable insights don't you know about the br...

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Viralween: 10 most spookily shared ads EVER!
Media

Viralween: 10 most spookily shared ads EVER!

11y Huw Jenkins

Viralween: 10 most spookily shared ads EVER!

It’s that time of year again, when the cobwebs of your domestic neglect are fashionable and your childhood costumes earn you cold hard candy. Take a l...

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We're off to ad:tech 2014!
Media

We're off to ad:tech 2014!

11y Huw Jenkins

We're off to ad:tech 2014!

Tomorrow's ad:tech event is primed and ready to be one of this year's most important events for the modern marketer - and .rising will be there report...

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Job of the week: Marketing Director
Media

Job of the week: Marketing Director

11y Huw Jenkins

Job of the week: Marketing Director

This is a great opportunity for an ambitious Marketer at Senior Account Manager or Account Director level looking to develop their career with the IPM...

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.rising wants your opinion
Media

.rising wants your opinion

11y Huw Jenkins

.rising wants your opinion

Help us make .rising better! Please fill in this short survey so we can find out what we can do to improve your .rising experience and make this your ...

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Lufthansa “world first” augmented app to celebrate extra legroom
Media

Lufthansa “world first” augmented app to celebrate extra legroom

11y Huw Jenkins

Lufthansa “world first” augmented app to celebrate...

Users who download the app will be asked to grab a pen and paper and "draw something that flies", they will then be asked to scan their flight-born sc...

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GE enhance your lighting ft. Jeff Goldblum
Media

GE enhance your lighting ft. Jeff Goldblum

11y Huw Jenkins

GE enhance your lighting ft. Jeff Goldblum

This is just the best. Insert Jeff Goldblum into an ad about home lighting, with a mix of humour, a pinch of the 70s and a sprinkle of zebra print - a...

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Apple tops CoolBrands list, again
Media

Apple tops CoolBrands list, again

11y Huw Jenkins

Apple tops CoolBrands list, again

An “untouchable” Apple has outranked brands such as Google and Netflix (even welly-cool Glastonbury) to retain the number one spot on CoolBrand’s late...

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