The balance of consumers' online time has shifted away from communications activities and toward content. Read More...
View articleThe Advertiser and Publisher Solutions group, housing nearly all of Microsoft's ad platforms and services, will be run by aQuantive CEO Brian McAndrew...
View articleEyeBlaster hires Kyberd as VP of account management; Taubman Centers taps Oddcast for back-to-school promo. Read More...
View articleThe top 10 search engines and search providers by the number of users and share of total searches. Read More...
View articleLooks like the Federal Trade Commission sent subpoenas to a bunch of food cos Read More...
View articleTo keep up engagement with the newest title from a longstanding videogame franchise "Command & Conquer," EA created a content site for "Command & Conq...
View articleThe still to launch NewCo, the unnamed video content network from News Corporation and NBC Universal has already landed private investment cash -- $10...
View articleEver wonder what's behind Travelzoo's Top 20 newsletter with the best deals in travel? A team of scouts cull through travel sites, and get offers from...
View articleA Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations." The pat...
View articleWal-Mart's campaign using social networking site Facebook has gotten kudos from industry folks including Forrester's Charline Li, who posted her exper...
View articleSeveral agencies and digital properties have begun courting fashion marketers with digital ad offerings. Read More...
View articleLive Derby 2007 uses real satellite images as part of a maze game that includes business listings. Read More...
View articleWhittmanhart Interactive does Sturgis; Denuo promotes Kugel to SVP; Attorneys.com to use Ingenio. Read More...
View articleAdMarket allows large publishers to create a direct marketplace where advertisers can bid on discretionary inventory. Read More...
View articleLocal media and ads company also hires About.com founder and WhenU chief Bill Day as chief media officer. Read More...
View articleExpectations are even higher for next year's digital earnings. Read More...
View articleA name may not be everything, but it counts for a heck of a lot. Variety (my former employer) very thankfully revived Kaiju Shakedown yesterday, the l...
View articlePriceline talked online marketing during its earnings call Tuesday Read More...
View articleHearst Interactive buys Kaboodle to integrate social shopping with its magazine properties. Read More...
View articlePaparo talks with ClickZ about the direction of DoubleClick's video efforts, the trend toward large-scale ad production, and the firm's future mobile ...
View articleIn what strikes me as an odd pairing, Apollo Group, which provides online and on-campus education, is set to acquire online advertising network Aptimu...
View articleThe personalized video advertisement space is getting a bit more crowded now that an Australian company is coming to American shores to take on Visibl...
View articlePost by Kate Kaye: Today we reported on the Ad Research Foundation's new initiative to develop guidelines for panel-based research online Read More...
View articleOverall revenue came in at $156 million in Q2, up from $105.6 million in Q2 2006. Read More...
View articleA Massive-backed study of gamers found a lift in brand familiarity over a control group. Read More...
View articleAs calls for online measurement transparency increase, a new ARF committee aims to create standards for Web panel-based research studies. Read More...
View articleOrganic promotes Turinas, AnswersMedia nabs senior CNN sales exec; Earthtlink names a director of national online ad sales. Read More...
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