INFOGRAPHIC: 10 tips for smart direct marketing
Insights

INFOGRAPHIC: 10 tips for smart direct marketing

12y Huw Jenkins

INFOGRAPHIC: 10 tips for smart direct marketing

Have a look at this interesting infographic from Oracle and Eloqua with 10 great tips about intelligent direct marketing. Read More...

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88% of marketers predict multi-screen ads 'very important' by 2016
Headline News

88% of marketers predict multi-screen ads 'very important' by 2016

12y Huw Jenkins

88% of marketers predict multi-screen ads 'very im...

Tech-savvy sofa-loving people around the world are compelling marketers to invest in multi-screen advertising, which is now an emerging player in mobi...

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75% of marketers plan to increase mobile budgets in 2014
Insights

75% of marketers plan to increase mobile budgets in 2014

12y Lucy Smeddle

75% of marketers plan to increase mobile budgets i...

Check out this awesome infographic from the guys at Stan Ventures, which reveals in just what areas marketers from companies of all shapes and sizes a...

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Tweet all about it: UK users connected with brands on Twitter
Insights

Tweet all about it: UK users connected with brands on Twitter

12y Huw Jenkins

Tweet all about it: UK users connected with brands...

UK twitter users are the most mobile in Europe, most engaged and are highly connected to brands, new research has revealed. Read More...

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Upwardly mobile: Affluent users more receptive to mobile advertising, finds BBC report
Media

Upwardly mobile: Affluent users more receptive to mobile advertising, finds...

12y Huw Jenkins

Upwardly mobile: Affluent users more receptive to ...

Handheld advertising is more effective than the desktop and is four times more effective with those who can afford to flash the cash, suggests a world...

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Using data from 'do not contact' lists "biggest risk" for customer trust
Media

Using data from 'do not contact' lists "biggest risk" for customer trust

12y Lucy Smeddle

Using data from 'do not contact' lists "biggest ri...

The DMA has warned companies using marketing mail and telemarketing that losing consumer trust is the number one business risk of using data unscreene...

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Nokia puts the comedy back into Christmas with new #holidayrealness campaign
Media

Nokia puts the comedy back into Christmas with new #holidayrealness campaig...

12y Lucy Smeddle

Nokia puts the comedy back into Christmas with new...

As consumers around the world prepare their Christmas wish lists, the marketing team at Nokia is hoping a new social media campaign, composed of short...

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Digital marketing firm offers social media services for museums
Media

Digital marketing firm offers social media services for museums

12y Lucy Smeddle

Digital marketing firm offers social media service...

The new services include maintaining social media accounts and coordinating online marketing efforts, as well as training on policy and best practices...

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Starbucks pushes for digital, mobile and loyalty growth
Media

Starbucks pushes for digital, mobile and loyalty growth

12y Katy Menczer

Starbucks pushes for digital, mobile and loyalty g...

The company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loy...

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New digital marketing apprenticeship launched
Media

New digital marketing apprenticeship launched

12y Rebecca Horsley

New digital marketing apprenticeship launched

A new digital marketing apprenticeship qualification, led by Agilisys Arch and developed “by employers for employers”, has received the green light fr...

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Ryanair finally reveals plans for new website and mobile app
Media

Ryanair finally reveals plans for new website and mobile app

12y Rebecca Horsley

Ryanair finally reveals plans for new website and ...

The website of Ryanair, Europe's most popular airline, which many have dubbed 'the worst website in the world', will undergo vast improvements from No...

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Online 'drinks boutique' launched by Pernod Ricard
Media

Online 'drinks boutique' launched by Pernod Ricard

12y Lucy Smeddle

Online 'drinks boutique' launched by Pernod Ricard

The drinks industry is increasingly making use of online promotions and offers in a bid to push sales, as news that Pernod Ricard is to follow in riva...

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Daily Mail advertisers under pressure as Miliband controversy continues
Acquisition

Daily Mail advertisers under pressure as Miliband controversy continues

12y Lucy Smeddle

Daily Mail advertisers under pressure as Miliband ...

After publishing accusatory stories against the late Ralph Miliband, a famous socialist and father of Labour Party Leader, Ed, The Daily Mail has face...

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Bridget Jones spoiler cause social media outrage
Media

Bridget Jones spoiler cause social media outrage

12y Lucy Smeddle

Bridget Jones spoiler cause social media outrage

Recent announcements that revealed the beloved fictional British heroine, Bridget Jones, is to be returning to our lives once more caused widespread j...

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New Tumblr sees the funny side of #SMWLDN tweets
Media

New Tumblr sees the funny side of #SMWLDN tweets

12y Lucy Smeddle

New Tumblr sees the funny side of #SMWLDN tweets

A new tongue-in-cheek Tumblr blog, aptly entitled 'this is not an insight', has been set up by a creative anonymous author (or potentially authors) th...

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Twitter to go public in November
Media

Twitter to go public in November

12y Lucy Smeddle

Twitter to go public in November

Twitter is reportedly planning to sells its private stocks to the public before the end of November, 2013, but will wait as long as possible until it ...

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Pinterest plans to let businesses pay to promote pins
Media

Pinterest plans to let businesses pay to promote pins

13y Lucy Smeddle

Pinterest plans to let businesses pay to promote p...

Pinterest has announced that it will “start experimenting with promoting certain pins from a select group of businesses” in order to make sure that “P...

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Tumblr strikes deal with DataSift to offer businesses insights on monthly activity
Media

Tumblr strikes deal with DataSift to offer businesses insights on monthly a...

13y Lucy Smeddle

Tumblr strikes deal with DataSift to offer busines...

Social media analytics firm DataSift has been chosen by Yahoo-owned Tumblr to provide insights into the 5.5 billion global interactions that take plac...

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World’s first Instagram hotel launches in Sydney
Disruptive MarTech

World’s first Instagram hotel launches in Sydney

13y Katy Menczer

World’s first Instagram hotel launches in Sydney

The $140-per-night establishment is offering a free overnight stay to users of the image-sharing site who have over 10,000 followers. Read More...

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Cracking the social media habits of Millennials
Media

Cracking the social media habits of Millennials

13y Lucy Smeddle

Cracking the social media habits of Millennials

Whether you're interested in the habits of this particular age-group or are a Millennial yourself, data gleaned in a new report by Concentric Marketin...

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Arch calls upon digital marketing professionals for higher apprenticeship feedback
Media

Arch calls upon digital marketing professionals for higher apprenticeship f...

13y Rebecca Horsley

Arch calls upon digital marketing professionals fo...

Apprenticeship specilalist Arch has launched a Consultation Survey on the Level 4 Diploma in Digital Marketing, and is calling upon digital marketing ...

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UK demands faster internet access as BT bids adieu to dial-up service
Media

UK demands faster internet access as BT bids adieu to dial-up service

13y Lucy Smeddle

UK demands faster internet access as BT bids adieu...

This weekend saw telecom giant BT shut down its dial-up internet access, as more and more people seek out faster ways of getting online via broadband ...

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ASA OK’s controversial Marmite ad
Media

ASA OK’s controversial Marmite ad

13y Rebecca Horsley

ASA OK’s controversial Marmite ad

Recent dispute surrounding Marmite’s latest advert, which offers a tongue-in-cheek approach to animal rescue programmes, has finally been cleared by t...

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Marketing professional? Ease up on the coffee, you addicts!
Media

Marketing professional? Ease up on the coffee, you addicts!

13y Rebecca Horsley

Marketing professional? Ease up on the coffee, you...

A recent study by Dunkin' Donut and CareerBuilder has revealed that marketing is the second worst industry for coffee-addiction. Read More...

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Salaries improving for digital marketing execs
Media

Salaries improving for digital marketing execs

13y Rebecca Horsley

Salaries improving for digital marketing execs

The results of a recent study carried out by media job expert Cranberry Panda may offer our readers some good news, as experts announce that digital m...

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Microsoft accuses Google of violating Gmail users’ privacy
Media

Microsoft accuses Google of violating Gmail users’ privacy

13y Lucy Smeddle

Microsoft accuses Google of violating Gmail users’...

Under its campaign to promote security issues, Microsoft has claimed that Google has been reading private email conversations between Gmail users. Rea...

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E!'s proposition to develop TV show based on Instagram blog proves power of social media
Media

E!'s proposition to develop TV show based on Instagram blog proves power of...

13y Lucy Smeddle

E!'s proposition to develop TV show based on Insta...

Leading US entertainment channel, E!, will reportedly develop a new series based on the 'Rich Kids of Instagram’ Tumblr blog, highlighting how pervasi...

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