About Snags Health Service Comparison Site
Media

About Snags Health Service Comparison Site

19y Kate Kaye

About Snags Health Service Comparison Site

Big pharma ad dollars anyone? About.com is all about health content in the past year or so, and the firm's latest symptom is its purchase of health ra...

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MySpace Adds 'Spamford' Wallace to Lawsuit Friends
Media

MySpace Adds 'Spamford' Wallace to Lawsuit Friends

19y Kate Kaye

MySpace Adds 'Spamford' Wallace to Lawsuit Friends

The social networking site filed a complaint Friday against Sanford Wallace, a.k.a. Read More...

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Mobile Search App Goes Ad-Supported
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Mobile Search App Goes Ad-Supported

19y Matthew G. Nelson

Mobile Search App Goes Ad-Supported

Infospace Find It program now available on RIM Blackberry devices. Read More...

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WSJ Hosts Blog and Microsite for UPS
Media

WSJ Hosts Blog and Microsite for UPS

19y Matthew G. Nelson

WSJ Hosts Blog and Microsite for UPS

Online publisher worked with The Martin Agency, Wharton School and UPS to create advertorial site. Read More...

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ZenZui Simplifies Mobile Browsing
Media

ZenZui Simplifies Mobile Browsing

19y Enid Burns

ZenZui Simplifies Mobile Browsing

A zoomable interface lets users map bookmarks to the number keys on their phone for easy navigation, and presents opportunities for marketers. Read Mo...

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M:Metrics Offers New Mobile Web Measurement Service
Media

M:Metrics Offers New Mobile Web Measurement Service

19y Fred Aun

M:Metrics Offers New Mobile Web Measurement Servic...

A new panel-based service is targeted to media planners. advertisers and programmers. Read More...

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It's Video Time
Media

It's Video Time

19y Rebecca Lieb

It's Video Time

The world's biggest magazine publisher has seen the future -- and it moves. After hundreds of employees were axed in recent months in wave after wave ...

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HuffPo to Sell Direct, Still with IAC on 23/6
Media

HuffPo to Sell Direct, Still with IAC on 23/6

19y Kate Kaye

HuffPo to Sell Direct, Still with IAC on 23/6

The Huffington Post isn't exactly dropping IAC like a hot potato, as Paid Content would have it Read More...

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Mobile Coupons Meet Shopping Cart Screens in Merger
Media

Mobile Coupons Meet Shopping Cart Screens in Merger

19y Zachary Rodgers

Mobile Coupons Meet Shopping Cart Screens in Merge...

MobileLime, a company that lets consumers pay for products and redeem coupons using a handheld device, is merging with interactive shopping start-up C...

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Alloy Signs with Web 2.0 Firms
Media

Alloy Signs with Web 2.0 Firms

19y Zachary Rodgers

Alloy Signs with Web 2.0 Firms

It's become an increasingly common move for small to mid-sized site owners to create ad networks, generating more inventory by partnering with sites a...

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Nike to Wieden: Just Do Digital
Media

Nike to Wieden: Just Do Digital

19y Kate Kaye

Nike to Wieden: Just Do Digital

Nike is ditching Wieden + Kennedy for some of its running shoe business, and the Wall Street Journal knows why: the agency has been dissing digital Re...

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'From' Field: Have We Met?
Media

'From' Field: Have We Met?

19y Rebecca Lieb

'From' Field: Have We Met?

The City University of New York's (CUNY) Graduate Center often has very good lectures that are open to the public Read More...

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Study Gives Web Video Ads High Branding Marks, but Repetition Detracts
Media

Study Gives Web Video Ads High Branding Marks, but Repetition Detracts

19y Kate Kaye

Study Gives Web Video Ads High Branding Marks, but...

Viewers of spots played during TV shows online have higher brand awareness and are less distracted than on-air TV and DVR watchers. Read More...

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Behavioral Targeting Firm Launches How-To Site
Media

Behavioral Targeting Firm Launches How-To Site

19y Matthew G. Nelson

Behavioral Targeting Firm Launches How-To Site

Revenue Science says Howtotarget.com is intended as an information and community resource for marketers and ad agencies. Read More...

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MTVN Merges IFILM and SpikeTV.com
Media

MTVN Merges IFILM and SpikeTV.com

19y Zachary Rodgers

MTVN Merges IFILM and SpikeTV.com

UPDATE: Longtime IFILM CEO Blair Harrison will relinquish his post, and may leave the company. Read More...

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Execs & Accounts for March 26, 2007
Media

Execs & Accounts for March 26, 2007

19y Matthew G. Nelson

Execs & Accounts for March 26, 2007

FM hires Neil Chase away from NYT Co.; Crispin Porter + Bogusky resigns Miller over differences. Read More...

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U.S. Search Engine Rankings, February 2007
Media

U.S. Search Engine Rankings, February 2007

19y Enid Burns

U.S. Search Engine Rankings, February 2007

Search volume rose 19 percent over February last year; Google retains its dominance in search share. Read More...

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Spotzer and SpotRunner Should Align with YP, Local Media
Media

Spotzer and SpotRunner Should Align with YP, Local Media

19y Kate Kaye

Spotzer and SpotRunner Should Align with YP, Local...

More and more yellow pages firms are offering search services to local advertisers , but the types of ads normally associated with big brand advertise...

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John Edwards on Twitter Actually Makes Marketing Sense
Media

John Edwards on Twitter Actually Makes Marketing Sense

19y Kate Kaye

John Edwards on Twitter Actually Makes Marketing S...

Since this Twitter thing has been all some tech bloggers can talk about these days, we've been wondering if there is -- or ever will be -- a marketing...

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Congrats, Hollis!
Media

Congrats, Hollis!

19y Rebecca Lieb

Congrats, Hollis!

Our good friend and longtime Agency Media Strategies columnist Hollis Thomases was just named the state of Maryland's Small Business Person of the Yea...

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Mobile Was the Message at South-by-Southwest Fest
Media

Mobile Was the Message at South-by-Southwest Fest

19y Brian Reich

Mobile Was the Message at South-by-Southwest Fest

Panelists speculated about changes mobile will bring to movies, TV and video games, while vendors promoted functionality in hopes of getting big ideas...

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News Corp and NBC Align for Multi-Partner Video Venture
Media

News Corp and NBC Align for Multi-Partner Video Venture

19y Kate Kaye

News Corp and NBC Align for Multi-Partner Video Ve...

Advertisers including Cisco, GM and Royal Caribbean have signed on, and execs have spoken with Google regarding the possibility of joining the distrib...

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Execs & Accounts for March 23, 2007
Media

Execs & Accounts for March 23, 2007

19y Matthew G. Nelson

Execs & Accounts for March 23, 2007

Satya Nadella to lead new Search and Ad Platform Group at Microsoft; Moritz leaving Google's board; SEMPO officers are set. Read More...

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Lexus 'Safety' Campaign Uses Interactive Billboards
Media

Lexus 'Safety' Campaign Uses Interactive Billboards

19y Enid Burns

Lexus 'Safety' Campaign Uses Interactive Billboard...

Lexus focuses on safety in an interactive outdoor installation in three markets. Read More...

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FTC, Google, Microsoft, Yahoo and Others to Gather for IAB Policy Meeting
Media

FTC, Google, Microsoft, Yahoo and Others to Gather for IAB Policy Meeting

19y Kate Kaye

FTC, Google, Microsoft, Yahoo and Others to Gather...

Online taxes, privacy, data security, spyware and net neutrality are on the agenda for the first IAB Public Policy Council meeting today in D.C. Read ...

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Free MLS Listing Site for Home Sellers
Media

Free MLS Listing Site for Home Sellers

19y Rebecca Lieb

Free MLS Listing Site for Home Sellers

Iggys House, the company that owns BuySide Realty , just launched a site that allows sellers to list their property free on the MLS (Multiple Listing ...

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Yahoo Staffs Up in Click Fraud Prevention
Media

Yahoo Staffs Up in Click Fraud Prevention

19y Kevin Newcomb

Yahoo Staffs Up in Click Fraud Prevention

Reggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Read More...

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