The new division's first deal is a multi-million dollar buy from Dodge Ram. Read More...
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View articleExpanding its ad offering, the firm hopes to make peer-to-peer networks viable places to advertise. Read More...
View articleCBS Mobile sets up WAP sites to distribute ad-supported content for CBS SportsLine and CBS News, plus a commerce site leveraging collateral from the n...
View article1-800-Flowers.com woos video Valentines; TV Guide and Brightcove sign syndication agreement. Read More...
View articleMarketers can switch out product information and offers without developing new creative. Read More...
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View articleThe foundation of Web advertising -- measurability -- is showing cracks, and not the plumber's kind Read More...
View articleChad and Ryan Steelberg, the founders of dMarc broadcasting, acquired only a year ago by Google, have moved on. Google issued a brief statement emphas...
View articleContest will give winner author credit in Marvel Comics book. Read More...
View articleOgilvy hires Adam Lau as creative director on IBM account; Peter Nicholson becomes Deutsch NY partner/CCO; Circuit City hands affiliate program to Per...
View articleAnalysts were not surprised by the move, which aims to save $10 million. Read More...
View articlePetry Media will work primarily with local station Web sites to start. Read More...
View articleTop 50 Advertisers by Media Value in December, 2006 Read More...
View articleWe cover a lot of the "hip" and "happening" things that the "in-crowd" likes to mess around with, especially since so many people want to advertise to...
View articleIn between dissing Judith Regan, talking up Bloomberg as a great potential presidential candidate, and downplaying a fundraiser he threw for Hillary C...
View articleThis post has been updated. Wenda Harris Millard sees her organization as warring with the media brokers at traditional companies like CBS, News Corp ...
View articleAn annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Read More...
View articleNew product can deactivate keywords that would trigger out-of-stock items and perform other e-tailer specific functions. Read More...
View articleThe social site is expected to be the first among other GM brand destinations on Yahoo. Read More...
View articleMSN Games now shares advertising income with casual game developers. Read More...
View articleAn AAF report finds perception that newspapers are most in need of innovation to stay current. Read More...
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