WhitePages.com Expands People Search
Media

WhitePages.com Expands People Search

19y Kevin Newcomb

WhitePages.com Expands People Search

The addition of Web content, public records and business profiles, as well as an early e-mail search product, help WhitePages.com move away from its t...

View article
Execs & Accounts for January 24, 2007
Media

Execs & Accounts for January 24, 2007

19y Enid Burns

Execs & Accounts for January 24, 2007

Exec hires at X+1, Eloqua and AdMob; Lowe's and Tribeca Film Fest hire new agencies. Read More...

View article
Yahoo Q4 2006 and Full Year Revenues Up
Media

Yahoo Q4 2006 and Full Year Revenues Up

19y Kate Kaye

Yahoo Q4 2006 and Full Year Revenues Up

The company expressed tempered optimism, citing increased display ad revenue from top advertisers and a new search ad ranking system. Read More...

View article
Web Surfing Meets Real Surfing
Media

Web Surfing Meets Real Surfing

19y Enid Burns

Web Surfing Meets Real Surfing

Some sports events can't be tamed Read More

View article
Local.com to Buy IYP Ad Provider
Media

Local.com to Buy IYP Ad Provider

19y Kate Kaye

Local.com to Buy IYP Ad Provider

Does the local media industry ever slow down? Today's news is that Local.com plans to acquire IYP provider soUno Directional Media Solutions for $2.25...

View article
Big Web Piece for Nike's Air Force 1 Anniv Bash
Media

Big Web Piece for Nike's Air Force 1 Anniv Bash

19y Zachary Rodgers

Big Web Piece for Nike's Air Force 1 Anniv Bash

Nike's Air Force 1 shoe turns 25 this year, and to celebrate the moment the company has produced a statement shoe, Air Force 25, that it will promote ...

View article
YellowPages Offers Mobile Ad Value-Add
Media

YellowPages Offers Mobile Ad Value-Add

19y Kate Kaye

YellowPages Offers Mobile Ad Value-Add

YellowPages.com has upgraded its wireless YP search in recent months Read More...

View article
Web Ad Leap at Paper Publisher Lee
Media

Web Ad Leap at Paper Publisher Lee

19y Kate Kaye

Web Ad Leap at Paper Publisher Lee

Newspaper publisher Lee Enterprises yesterday announced a leap in online ad revenue of 53 percent over Q4 of last year Read More...

View article
MySpace Slaps Spam King with MySpam Suit
Media

MySpace Slaps Spam King with MySpam Suit

19y Kate Kaye

MySpace Slaps Spam King with MySpam Suit

The suit is a reminder of the ongoing corrosion of social media sites by spam and marketing exploitation. Read More...

View article
With B-to-B Campaign, Intel Shifts Print Dollars Online
Media

With B-to-B Campaign, Intel Shifts Print Dollars Online

19y Matthew G. Nelson

With B-to-B Campaign, Intel Shifts Print Dollars O...

The company is also quietly released a Web-based widget as a viral IT joke Read More...

View article
Google Tests Marriage of Video Content and AdSense Network
Media

Google Tests Marriage of Video Content and AdSense Network

19y Matthew G. Nelson

Google Tests Marriage of Video Content and AdSense...

Four-week trial begins next month. Read More...

View article
NASCAR.com Gets Social in 3-D Makeover
Media

NASCAR.com Gets Social in 3-D Makeover

19y Ryan Naraine

NASCAR.com Gets Social in 3-D Makeover

Turner Sports New Media is putting the finishing touches on a NASCAR.com makeover that combines paid content with user-generated media. Read More...

View article
Citysearch Plans Sales Troop Surge to Combat IYP and Search
Media

Citysearch Plans Sales Troop Surge to Combat IYP and Search

19y Kate Kaye

Citysearch Plans Sales Troop Surge to Combat IYP a...

The IAC/InterActiveCorp unit has a new sales office in Atlanta, and will double inside, outside and national sales forces this year. Read More...

View article
Execs & Accounts for Monday January 22, 2007
Media

Execs & Accounts for Monday January 22, 2007

19y Enid Burns

Execs & Accounts for Monday January 22, 2007

New executive hires at AOL and AllBusiness; in-game ad networks Double Fusion and GreyStripe add to networks. Read More...

View article
Consumers Not Keen on Ad-Supported Video on Web, Mobile
Media

Consumers Not Keen on Ad-Supported Video on Web, Mobile

19y Enid Burns

Consumers Not Keen on Ad-Supported Video on Web, M...

JupiterResearch finds broadband users, when asked, say they prefer no monetization at all. Read More...

View article
New Branding and Microsite Refresh Komen Cause
Media

New Branding and Microsite Refresh Komen Cause

19y Enid Burns

New Branding and Microsite Refresh Komen Cause

Susan G. Komen Breast Cancer Foundation refreshes its messaging and name in a year-long campaign to mark its 25th year in the non-profit space. Read M...

View article
Yahoo Paper Group GM Talks Display Ads
Media

Yahoo Paper Group GM Talks Display Ads

19y Kate Kaye

Yahoo Paper Group GM Talks Display Ads

I had a good talk with Eric van Miltenburg, the new GM of Yahoo's Newspaper Consortium Group , which added Morris Publishing's 27 daily papers to its ...

View article
Microsoft is Watching You (and Then Changing its Billboard)
Media

Microsoft is Watching You (and Then Changing its Billboard)

19y Matthew G. Nelson

Microsoft is Watching You (and Then Changing its B...

Microsoft had some ClickZ editors feeling that strange shiver of dread run up and down their spines when news filtered back from the Redmond campus an...

View article
New Site for SES
Media

New Site for SES

19y Zachary Rodgers

New Site for SES

Search Engine Strategies, a ClickZ corporate sibling and the search industry's flagship conference, just got itself a spiffy new Web site Read More...

View article
Vertical Search Auctions on Portals Coming Soon?
Media

Vertical Search Auctions on Portals Coming Soon?

19y Rebecca Lieb

Vertical Search Auctions on Portals Coming Soon?

Will keyword bidding on Yahoo and MSN -- the search players with portals -- soon be carved into optional, more expensive vertical niches? It appears s...

View article
Yahoo Aims for Consumer Finance Ad Dollars with Revamped Section
Media

Yahoo Aims for Consumer Finance Ad Dollars with Revamped Section

19y Kate Kaye

Yahoo Aims for Consumer Finance Ad Dollars with Re...

The publisher hopes a more touchy-feely personal finance section will build a new audience, and strike ad gold. Read More...

View article
Execs & Accounts for Friday January 19, 2007
Media

Execs & Accounts for Friday January 19, 2007

19y Enid Burns

Execs & Accounts for Friday January 19, 2007

Executive hires at Dow Jones Indexes, Metacafe and Jumpstart Automotive. Read More...

View article
Online TV and Social Network Targets Teen Girls
Media

Online TV and Social Network Targets Teen Girls

19y Matthew G. Nelson

Online TV and Social Network Targets Teen Girls

DayZ Loop eschews banner ads for sponsorships and corporate integration with content. Read More...

View article
Mobile Advertising in Plain English
Media

Mobile Advertising in Plain English

19y Enid Burns

Mobile Advertising in Plain English

This week I met with Millennial Media, following its announcement of funding and a few details about its launch and operations Read More...

View article
Online Game Publisher Opens Affiliate Marketing Program
Media

Online Game Publisher Opens Affiliate Marketing Program

19y Enid Burns

Online Game Publisher Opens Affiliate Marketing Pr...

K2 Network , a publisher of massively multiplayer online games (MMOG), said it began an affiliate marketing program to run banner ads for its games on...

View article
Dove Man at Ogilvy Says Glitz Is Real Beauty, Too
Media

Dove Man at Ogilvy Says Glitz Is Real Beauty, Too

19y Kate Kaye

Dove Man at Ogilvy Says Glitz Is Real Beauty, Too

So, I was able to chat with Dove agency Ogilvy today, after two days of trying for a ClickZ News story published today on the brand's sponsorship of a...

View article
Times Dances Around LowerMyBills Ad Success
Media

Times Dances Around LowerMyBills Ad Success

19y Kate Kaye

Times Dances Around LowerMyBills Ad Success

Like eyes drawn to obnoxious gyrating silhouettes, could anyone resist reading the New York Times piece about those damn LowerMyBills ads this morning...

View article
1 209 210 211 212 213 684