Yahoo Dishes Out New Food Site
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Yahoo Dishes Out New Food Site

20y Enid Burns

Yahoo Dishes Out New Food Site

Yahoo Food, a site with an extensive catalog of recipes from partners and celebrity chef-authored blogs, is an attempt to reach foodies and general us...

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AOL Transformation On Track
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AOL Transformation On Track

20y Kevin Newcomb

AOL Transformation On Track

The move toward an ad-supported business is progressing as hoped, according to Time Warner execs. Read More...

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MTVN Names Atom Vet to Get Digital Ducks in a Row
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MTVN Names Atom Vet to Get Digital Ducks in a Row

20y Zachary Rodgers

MTVN Names Atom Vet to Get Digital Ducks in a Row

As Atom Entertainment's CEO, Mika Salmi packaged media for both video and gaming Web sites. That's precisely what MTV Networks needs as digital acquis...

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Election '06: More Republicans Online Than Dems
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Election '06: More Republicans Online Than Dems

20y Kate Kaye

Election '06: More Republicans Online Than Dems

There's some interesting stuff from Nielsen/NetRatings today on Web user's political affiliations Read More...

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Word-of-Mouth in New Hampshire
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Word-of-Mouth in New Hampshire

20y Rebecca Lieb

Word-of-Mouth in New Hampshire

The New Hampshire Travel Council asked me up to beautiful Meredith, NH to keynote their Fall conference on marketing Read More...

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Dow Jones Joins Brightcove's Ad and Syndication Network
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Dow Jones Joins Brightcove's Ad and Syndication Network

20y Kate Kaye

Dow Jones Joins Brightcove's Ad and Syndication Ne...

Microsoft and Lexus are the exclusive sponsors of the video content on WSJ.com, MarketWatch.com and Barron's Online. Read More...

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SearchForVideo Adds Sponsored Content
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SearchForVideo Adds Sponsored Content

20y Ryan Naraine

SearchForVideo Adds Sponsored Content

The video search engine is selling three levels of paid placement on its home page. HBO, BBC, Forbes.com and Atom Films are among the first publishers...

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Kefta Lets Customers Self Serve
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Kefta Lets Customers Self Serve

20y Enid Burns

Kefta Lets Customers Self Serve

Kefta makes a slimmed-down version of its Dynamic Targeting product available in a self-service model for small- to medium-size businesses. Read More...

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Execs & Accounts for November 1, 2006
Media

Execs & Accounts for November 1, 2006

20y Enid Burns

Execs & Accounts for November 1, 2006

Ask.com to power Lycos' search and sponsored listings; former WebSideStory CEO lands at LimeLight; EyeWonder names director of sales Read More...

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IAC's Strong Q3 Hinges on Ask.com and Citysearch
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IAC's Strong Q3 Hinges on Ask.com and Citysearch

20y Kevin Newcomb

IAC's Strong Q3 Hinges on Ask.com and Citysearch

Strong growth by Ask.com and other IAC businesses comes as Diller and co. continue to improve company-wide practices in key areas. Read More...

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Election '06 Blind Item: Campaign Kills Consulting Account after Ad Vendor Mishap
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Election '06 Blind Item: Campaign Kills Consulting Account after Ad Vendor ...

20y Kate Kaye

Election '06 Blind Item: Campaign Kills Consulting...

I'm pulling a Liz Smith on y'all today Read More...

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Arnold CEO Pits Dove Against Smirnoff
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Arnold CEO Pits Dove Against Smirnoff

20y Kate Kaye

Arnold CEO Pits Dove Against Smirnoff

Arnold Worldwide CEO Fran Kelly did a keynote/book plug yesterday at the IAB Leadership Forum Agency Summit here in NYC Read More...

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CBS, Interpublic Invest $40M in Spot Runner
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CBS, Interpublic Invest $40M in Spot Runner

20y Ryan Naraine

CBS, Interpublic Invest $40M in Spot Runner

The local TV ad-creation platform plans to expand its services into VOD and online video. Read More...

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Progressive Group Deploys Web Video and Mobile Student Debt Effort
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Progressive Group Deploys Web Video and Mobile Student Debt Effort

20y Kate Kaye

Progressive Group Deploys Web Video and Mobile Stu...

Center for American Progress's youth group, Campus Progress, is running interactive video banners and in-theater ads with a mobile call-to-action. Rea...

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Can Video and E-mail Converge Successfully?
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Can Video and E-mail Converge Successfully?

20y Matthew G. Nelson

Can Video and E-mail Converge Successfully?

A new start-up is testing a service that lets users send free, ad-supported video e-mail messages. Read More...

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Brightcove Launches Video Network
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Brightcove Launches Video Network

20y Kevin Newcomb

Brightcove Launches Video Network

Smaller content owners can now upload video to Brightcove's site, and share in a portion of ad revenue or download sales. Read More...

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IAB Announces Mobile Committee
Media

IAB Announces Mobile Committee

20y Rebecca Lieb

IAB Announces Mobile Committee

The Interactive Advertising Bureau (IAB) just announced the creation of the IAB Mobile Committee at their IAB Leadership Forum in New York this mornin...

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Adidas Mashes-up Major League Soccer
Media

Adidas Mashes-up Major League Soccer

20y Enid Burns

Adidas Mashes-up Major League Soccer

Bay area agency EVB created an integrated campaign for Adidas' MLS sponsorship with soccer team and local band video mash-ups for the 2006 Cup Playoff...

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Crayon Launches In Second Life
Media

Crayon Launches In Second Life

20y Matthew G. Nelson

Crayon Launches In Second Life

A group of new media luminaries have teamed up to launch a new kind of marketing company. Read More...

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Six Apart Turns to MRM for New Ad Ideas
Media

Six Apart Turns to MRM for New Ad Ideas

20y Kevin Newcomb

Six Apart Turns to MRM for New Ad Ideas

With its new Vox blogging community, Six Apart has enlisted the help of Interpublic's emerging media labs to develop new ways for advertisers to parti...

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Execs & Accounts for October 30, 2006
Media

Execs & Accounts for October 30, 2006

20y rumo

Execs & Accounts for October 30, 2006

WebSideStory names MacIntyre new CEO; W+K taps Stone for strategic planning; Digitas wins interactive duties for Whirlpool Read More...

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Fearnet Set For Spooky Debut Across Channels
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Fearnet Set For Spooky Debut Across Channels

20y Kate Kaye

Fearnet Set For Spooky Debut Across Channels

Comcast is launching a horror-themed, multi-platform video service where VOD and broadband sponsorship opportunities will be available alongside creep...

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Election '06: More Libs Online, Less Scandal Influence
Media

Election '06: More Libs Online, Less Scandal Influence

20y Kate Kaye

Election '06: More Libs Online, Less Scandal Influ...

I can't say this comes as a surprise Read More...

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The Cookie Defense
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The Cookie Defense

20y Enid Burns

The Cookie Defense

Add one more reason not to delete cookies on your computer Read More

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Microsoft Gains on Servers and Xbox, But Ad Sales Drop
Media

Microsoft Gains on Servers and Xbox, But Ad Sales Drop

20y Kevin Newcomb

Microsoft Gains on Servers and Xbox, But Ad Sales ...

Overall revenue rose 11 percent on the quarter, but online ad sales faltered. Read More...

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Broadcasters Consider New Channels
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Broadcasters Consider New Channels

20y Enid Burns

Broadcasters Consider New Channels

Broadcasters are finding new platforms to distribute content, creating new opportunities for advertisers. Read More...

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E-mail Marketers Must Get Relevant
Media

E-mail Marketers Must Get Relevant

20y Kevin Newcomb

E-mail Marketers Must Get Relevant

Making e-mail campaigns more relevant can considerably improve performance, according to Jupiter Research's David Daniels. Read More...

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