Land Rover Seeks to 'Go Beyond' With Video Adventure Site
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Land Rover Seeks to 'Go Beyond' With Video Adventure Site

20y Pamela Parker

Land Rover Seeks to 'Go Beyond' With Video Adventu...

The Ford brand is launching a broadband video destination focused on adventure. Read More...

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iPod Ad To Go
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iPod Ad To Go

20y Rebecca Lieb

iPod Ad To Go

The new iPod ad is up -- and ready to download into your video iPod. Now that's relevant marketing Read More...

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Starwood "Lobbying" Loyalists
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Starwood "Lobbying" Loyalists

20y Pamela Parker

Starwood "Lobbying" Loyalists

Starwood Hotels and Resorts has launched a lifestyle-oriented blog at TheLobby.com , the WSJ reports (subscription) Read More...

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Emmy Award-Winning...Podcast
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Emmy Award-Winning...Podcast

20y Rebecca Lieb

Emmy Award-Winning...Podcast

The National Television Academy has just announced a new Emmy Award category: "original entertainment programming created specifically for non-traditi...

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TiVoization of Video Game Consoles
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TiVoization of Video Game Consoles

20y Enid Burns

TiVoization of Video Game Consoles

At the Advertising in Games Forum in New York Wedbush Morgan Securities Managing Director Michael Pachter suggested that video game consoles might con...

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Power to the Peeps!
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Power to the Peeps!

20y Rebecca Lieb

Power to the Peeps!

A few years ago, a friend of mine designed a necklace that featured a Marshmallow Peeps snugly nestled in a small coffin Read More...

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Who's Imitating Who?
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Who's Imitating Who?

20y Pamela Parker

Who's Imitating Who?

Sure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming ...

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Discovery Channel Bows Multi-Channel Content Play
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Discovery Channel Bows Multi-Channel Content Play

20y Kevin Newcomb

Discovery Channel Bows Multi-Channel Content Play

The cable TV network is making a broadband and wireless push with its content and advertising opportunities. Read More...

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Execs & Accounts for April 12, 2006
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Execs & Accounts for April 12, 2006

20y Zachary Rodgers

Execs & Accounts for April 12, 2006

DoubleClick hires Caponnetto as chief sales and marketing officer; Tim Price leaves Date.com, goes to in-game ad firm Double Fusion; Tribal DDB hires ...

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Questions for Ben Edelman
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Questions for Ben Edelman

20y Zachary Rodgers

Questions for Ben Edelman

The Harvard spyware chronicler talks with ClickZ about the damage unscrupulous ad networks are doing to advertisers and consumers. Read More...

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As Google Base Builds, Local Advertisers and Vertical Sites Get on Board
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As Google Base Builds, Local Advertisers and Vertical Sites Get on Board

20y Kate Kaye

As Google Base Builds, Local Advertisers and Verti...

Traditional classifieds advertisers are experimenting with Google Base, as vertical listings services decide if you can't beat 'em, join 'em. Read Mor...

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RealClear Win Win
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RealClear Win Win

20y Kate Kaye

RealClear Win Win

RealClearPolitics.com will be serving up its political commentary daily in the opinion section of Yahoo! News Read More...

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iProspect: Don't Forget Organic Search
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iProspect: Don't Forget Organic Search

20y Pamela Parker

iProspect: Don't Forget Organic Search

A new study from iProspect and Jupiter Research reinforces the importance of placing high in organic search results Read More...

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News Corp.'s Catch-22 With MySpace
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News Corp.'s Catch-22 With MySpace

20y Zachary Rodgers

News Corp.'s Catch-22 With MySpace

Most media watchers agree on this: News Corp Read More

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Canada's Working to Do the Right Thing
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Canada's Working to Do the Right Thing

20y Rebecca Lieb

Canada's Working to Do the Right Thing

Canada's Competition Bureau is in the midst of their annual retreat in Quebec Read More...

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About Embarks on Web Video Mission through TV Partnership
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About Embarks on Web Video Mission through TV Partnership

20y Kate Kaye

About Embarks on Web Video Mission through TV Part...

The expert guide publisher will syndicate its video content to on-demand TV and broadband network Expo TV. Read More...

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Kanoodle Snares Dow Jones Sponsored Link Distribution
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Kanoodle Snares Dow Jones Sponsored Link Distribution

20y Pamela Parker

Kanoodle Snares Dow Jones Sponsored Link Distribut...

The company snags WSJ.com from competitor Yahoo!. Read More...

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United Online Buys MyPoints for $56M
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United Online Buys MyPoints for $56M

20y Pamela Parker

United Online Buys MyPoints for $56M

A longstanding Internet loyalty player changes hands. Read More...

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MSN Deemphasizes 'Branded Entertainment'
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MSN Deemphasizes 'Branded Entertainment'

20y Zachary Rodgers

MSN Deemphasizes 'Branded Entertainment'

UPDATE: The portal will still offer custom marketing content of the sort it once touted heavily to advertisers, but those products may take a back sea...

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YPN Blog
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YPN Blog

20y Pamela Parker

YPN Blog

Though the Yahoo! Publisher Network is still in beta, it's now got a blog Read More

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Warner Bros. Looks to Promote Bands in Virtual Worlds
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Warner Bros. Looks to Promote Bands in Virtual Worlds

20y Zachary Rodgers

Warner Bros. Looks to Promote Bands in Virtual Wor...

Warner Bros Read More

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Disney Internet Channel Details
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Disney Internet Channel Details

20y Pamela Parker

Disney Internet Channel Details

Disney is revealing details of the "My ABC" strategy we reported on last month . This is all "a two-month-long experiment," according to the press rel...

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Your Feedback & Your Donations
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Your Feedback & Your Donations

20y Rebecca Lieb

Your Feedback & Your Donations

Last month, we asked for your thoughts in a brief reader survey . Thousands of you responded and gave us much food for thought as we continue to devel...

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Comcast, Sony Team for Horror Network
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Comcast, Sony Team for Horror Network

20y Kevin Newcomb

Comcast, Sony Team for Horror Network

The ad-supported offering will span VOD, Web and mobile platforms. Read More...

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Execs & Accounts for April 10, 2006
Media

Execs & Accounts for April 10, 2006

20y Zachary Rodgers

Execs & Accounts for April 10, 2006

IAB adds 23 members; Agency.com completes pro-bono work for Make-a-Wish Foundation; BlueLithium recruits CFO from LookSmart. Read More...

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Viewpoint Vet Puts Product Placement into Original Web Series
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Viewpoint Vet Puts Product Placement into Original Web Series

20y Pamela Parker

Viewpoint Vet Puts Product Placement into Original...

Can a Web-only TV series attract product placement dollars? Former Viewpoint CEO Jay Amato thinks so. Read More...

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Bacardi Stays in Step with Club Scene Vibe
Media

Bacardi Stays in Step with Club Scene Vibe

20y rumo

Bacardi Stays in Step with Club Scene Vibe

The rum maker is set to launch a branded Web and mobile radio station next month. Read More...

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