Great Marketing From China
Media

Great Marketing From China

20y Rebecca Lieb

Great Marketing From China

Google, Yahoo, MSN et al may be having their problems doing business in China, but this page converted me in a second. "Become a socialist hero.. Read...

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iVillage Delves Deeper into Traditional Media
Media

iVillage Delves Deeper into Traditional Media

20y Kate Kaye

iVillage Delves Deeper into Traditional Media

iVillage is extending its reach further into the world of print with two new mags set to launch this summer Read More...

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The 2.0 of Google Calendar
Media

The 2.0 of Google Calendar

20y Rebecca Lieb

The 2.0 of Google Calendar

We're falling for Google Calendar in a big way Read More

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E-mail Group Offers Reputation Guidelines
Media

E-mail Group Offers Reputation Guidelines

20y Kevin Newcomb

E-mail Group Offers Reputation Guidelines

The ESPC released a white paper today detailing what it sees as best practices for reputation service providers. Read More...

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JibJab Launches Social Site; Bud Light Sponsors
Media

JibJab Launches Social Site; Bud Light Sponsors

20y Zachary Rodgers

JibJab Launches Social Site; Bud Light Sponsors

Founder Gregg Spiridellis says a key goal is to keep JokeBox advertiser friendly. Read More...

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Da Vinci Code Promo Breaks New Marketing Ground for Google
Media

Da Vinci Code Promo Breaks New Marketing Ground for Google

20y Pamela Parker

Da Vinci Code Promo Breaks New Marketing Ground fo...

A Columbia TriStar marketing agreement may be a clue that more portal-like ad offerings are forthcoming. Read More...

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Yahoo! Makes Numbers, Reveals Search, Streaming Plans
Media

Yahoo! Makes Numbers, Reveals Search, Streaming Plans

20y Pamela Parker

Yahoo! Makes Numbers, Reveals Search, Streaming Pl...

The company brought in 34 percent higher revenues in the first quarter, as compared to last year. Read More...

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A One Stop Shop to Reach Conservatives
Media

A One Stop Shop to Reach Conservatives

20y Kate Kaye

A One Stop Shop to Reach Conservatives

Christian talk radio, Web and print powerhouse Salem Communications purchased conservative news and commentary community site Townhall.com last week. ...

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The Cost of Talent in a Multi-Platform World
Media

The Cost of Talent in a Multi-Platform World

20y Zachary Rodgers

The Cost of Talent in a Multi-Platform World

The Wall Street Journal takes an interesting look (registration req.) at how actor royalties are shooting up as media gets pushed out to multiple plat...

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After E-mail Authentication
Media

After E-mail Authentication

20y Kevin Newcomb

After E-mail Authentication

With more than 35 percent of all mail now being authenticated, e-mail watchers are looking ahead to the next wave of issues. Read More...

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CNET to Distribute Video-on-Demand on TV
Media

CNET to Distribute Video-on-Demand on TV

20y Enid Burns

CNET to Distribute Video-on-Demand on TV

The Web publisher will distribute technology and how-to video on various VOD systems. Read More...

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AOL Launches Campaign to Promote In2TV
Media

AOL Launches Campaign to Promote In2TV

20y Zachary Rodgers

AOL Launches Campaign to Promote In2TV

A cross-media campaign seeks to generate awareness and traffic for the company's new broadband TV classics channel. Read More...

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Study: 15% of Brand Searches Stray from Company's Site
Media

Study: 15% of Brand Searches Stray from Company's Site

20y Pamela Parker

Study: 15% of Brand Searches Stray from Company's ...

One out of seven searches on trademarked terms result in a visit to the site of a competitor, an affiliate, a comparison shopping engine, or some plac...

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With JogaTV, Nike Pushes Soccer Videos to U.S. Fans
Media

With JogaTV, Nike Pushes Soccer Videos to U.S. Fans

20y Zachary Rodgers

With JogaTV, Nike Pushes Soccer Videos to U.S. Fan...

A desktop video application extends the company's Joga.com soccer-based social networking site. Read More...

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Execs & Accounts for April 17, 2006
Media

Execs & Accounts for April 17, 2006

20y Zachary Rodgers

Execs & Accounts for April 17, 2006

Glam Media hires Scott Schiller as chief revenue officer; Interchange names a VP of engineering; MoreVisibility promotes one in client services. Read ...

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Will ABC's Online TV Shows Pave Way for 'Next Big Idea'?
Media

Will ABC's Online TV Shows Pave Way for 'Next Big Idea'?

20y Anna Maria Virzi

Will ABC's Online TV Shows Pave Way for 'Next Big ...

In a straw poll of media buyers, I found that the recent decision by Disney to stream some of its TV shows online for free the day after broadcasting ...

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Digital Marketing Remainders
Media

Digital Marketing Remainders

20y Zachary Rodgers

Digital Marketing Remainders

A few worthies from the week now ending: Michael Arrington reviews Zixxo : coupons via RSS. Double Fusion will accept Flash video files with synchroni...

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Execs & Accounts for April 14, 2006
Media

Execs & Accounts for April 14, 2006

20y Zachary Rodgers

Execs & Accounts for April 14, 2006

Yahoo! names new engineer for search marketing; NYTCo names new head for Boston.com sales; and Clios name an Internet jury. Read More...

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Beyond Behavioral
Media

Beyond Behavioral

20y Enid Burns

Beyond Behavioral

Kefta will offer a product with an automated ability to serve a targeted consumer experience across multiple channels. Read More...

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Hoppin' Down the Religious (and Not-So-Religious) Web Ad Trail
Media

Hoppin' Down the Religious (and Not-So-Religious) Web Ad Trail

20y Kate Kaye

Hoppin' Down the Religious (and Not-So-Religious) ...

Christians, Jews and Atheists are all being targeted by Web advertisers this season. Read More...

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Experian Swears Off Incentive Marketing, Lays Off 50
Media

Experian Swears Off Incentive Marketing, Lays Off 50

20y Zachary Rodgers

Experian Swears Off Incentive Marketing, Lays Off ...

The consumer data giant is closing the book on Web-based incentive marketing, citing diminishing returns. Read More...

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AOL Up to No Good? Probably Not.
Media

AOL Up to No Good? Probably Not.

20y Enid Burns

AOL Up to No Good? Probably Not.

The DearAOL Coalition are up in arms over what they're calling e-mail censorship by AOL, but AOL insists that's not the case. Since February, the coal...

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Jann Wenner Ain't Sold on the Web for Everything
Media

Jann Wenner Ain't Sold on the Web for Everything

20y Kate Kaye

Jann Wenner Ain't Sold on the Web for Everything

Yesterday's Wall Street Journal Advertising Report featured an interview with publishing vet, Jann Wenner of Rolling Stone fame Read More...

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You Say You Want A Revolution?
Media

You Say You Want A Revolution?

20y Rebecca Lieb

You Say You Want A Revolution?

Those moptop Luddites, The Beatles, are finally going to sell their music online. This according to testimony in the ongoing trial against Apple Compu...

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Google Recruits Local Ad Exec
Media

Google Recruits Local Ad Exec

20y Zachary Rodgers

Google Recruits Local Ad Exec

Sam Sebastian, a longtime executive with Classified Ventures, will help lead Google's nascent pursuit of local advertisers. Read More...

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MSN to Sponsor, Stream NoLa Jazz Fest
Media

MSN to Sponsor, Stream NoLa Jazz Fest

20y Enid Burns

MSN to Sponsor, Stream NoLa Jazz Fest

MSN has partnered with the New Orleans Jazz and Heritage Festival as official sponsor. The portal plans to stream portions of the two-week event. Read...

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Local, Video Trends Merge in Start-Up TurnHere
Media

Local, Video Trends Merge in Start-Up TurnHere

20y Kate Kaye

Local, Video Trends Merge in Start-Up TurnHere

Soon-to-launch TurnHere produces and distributes editorial and commercial Web shorts with local flavor. Read More...

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